NE BUSINESS BUREAU
AHMEDABAD, SEPT 1
Electronics major Samsung India on Tuesday launched its new range of Wind-Free ACs, India’s first air conditioners with PM 1.0 filtration capability. With this, the new ACs can filter dust particles up to 0.3 microns in size and also sterilize viruses and bacteria using an electrostatic charger, providing the cleanest and purest air in homes and offices, says a top official of the company.
The new Wind-Free ACs will be available in three models – 1-Way Cassette, 4-Way Cassette, and 360 Cassette with prices starting at Rs 90,000, excluding GST. These are available across offline retail and online channels.
“With consumer focus shifting to health and hygiene, there has been a growing concern over pollution and allergen levels inside buildings. Our latest range of Wind-Free ACs aims to address these concerns with India’s first PM 1.0 Filter that not only filters dust particles up to 0.3 microns but also sterilizes viruses and bacteria using an electrostatic charger. Committed to delivering the best experience to our consumers, the new range comes with unbeatable performance coupled with premium aesthetics which not only provide customers with efficient cooling but also protect them from indoor pollutants for a healthier lifestyle,” said Vipin Agrawal, Director, System Air Conditioning Business, Samsung India.
The new line-up of Indoor Units is designed to provide clean and pure air to homes as well as hospitals, hotels, malls, restaurants, and retail among other establishments.
Equipped with PM 1.0 Filter, the new range of Wi-Fi enabled ACs not only provide clean and breathable air but also come with Samsung’s proprietary Wind-Free cooling technology that delivers cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow. The new Wind-Free models leverage a sophisticated detection system with advanced sensors and a display that provides users with precise information about cooling and air quality conditions.
These ACs are equipped with a 4-step display, a PM 1.0 sensor, and three different types of filters. The Pre-Filter tackles large dust particles, the Deodorization Filter eliminates unpleasant odours and the PM 1.0 Filter has an electrostatic charger to capture and sterilize ultra-fine dust up to 0.3 microns. The sterilization performance has been certified by British multinational assurance, inspection, product testing, and certification company Intertek.
Catering to the changing lifestyle needs of consumers, the next generation Wi-Fi enabled Wind-Free ACs allow users to operate their air conditioners remotely. The new range of ACs are suitable for residential and commercial applications, the new range is available in three-panel variants –1-way Cassette for unilateral airflow, 4-way Cassette for synchronized air flow in four directions, and 360 Cassette for Omni-directional airflows. Delivering exceptional performance, the new range of Air Conditioners can reduce air pollution.
