NE BUSINESS BUREAU
MUMBAI, NOV 10
Focusing on their strategic pillar – beauty, Shoppers Stop, India’s leading fashion and beauty destination has launched their very own fragrance line under their private label Arcelia. Available in both men and women, these fresh fragrances last all day. The fragrances come in two sizes, 100ml and a travel size pack of 2, says a top official of the company.
Arcelia, from the house of Shoppers Stop, is a young, and glamorous beauty brand. This affordable luxury brand brings the pure and real treasures of beauty to life. Every product is created with innovation and utmost care to yield a perfect skin experience. Arcelia has pushed the barriers by launching its fragrance line with the highest concentration of fragrance oils. With 18% concentrated oils, these Eau De Parfums are meant to last all day long leaving you smelling completely fresh and desirable. These premium, and authentic products have been tested and are safe, and effective.
Speaking on the launch of the perfume line, Venugopal Nair, Managing Director and Chief Executive Officer at Shoppers Stop said, “Beauty is one of the principal growth pillars of Shoppers Stop. To expand our beauty portfolio, we conceptualized and launched Arcelia, introducing our Bath and Body care range. Arcelia is for the modern-day confident woman who owns herself and her wins. With the visible success of the brand, we extended our range to parfums. Taking inspiration from French parfums and scents, the Arcelia fragrance range for women and men is set to become a must have in every grooming routine.”
“What do you look for when selecting a perfume? You try it on to understand if the scent suits your personality but most importantly, every time you buy a perfume, you hope that it lasts all day. We have taken this consumer insight and innovated a fragrance range with the highest concentration of fragrance oils. We wanted to create a fragrance that would leave you feeling fresh all day so that you have one less thing to worry about!”, he adds.
Price points
100ml for ₹1495; 20ml for ₹495
Availability
All Shoppers Stop stores and www.shoppersstop.com
