NE BUSINESS BUREAU
AHMEDABAD, OCT 1
California-based sports and lifestyle major Skechers on Thursday announced that it is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers and will represent both lifestyle and performance collections, a release said.
The “GoLikeNeverBefore” campaign featuring Chaturvedi will be exclusive to the India market and emphasizes the importance of running as a sport to remain fit and encourages people to stay active in their day-to-day routine, the release added.
David Weinberg, chief operating officer of Skechers, said: “We transitioned our business in India to a wholly-owned subsidiary in early 2019 because we believe in this market and see the incredible growth potential delivering our comfortable, innovative and stylish lifestyle and performance products to the 1.3 billion consumers here. That is why we’re investing in this campaign and partnering with an influential star-like Siddhant Chaturvedi.”
Speaking about the launch and on Siddhant Chaturvedi, Rahul Vira, CEO, Skechers South Asia Pt. Ltd. said, “We are thrilled to launch the “GoLikeNeverBefore” campaign starring Siddhant Chaturvedi. Our sole aim through this campaign is to reach out to maximum people and promote running as a fitness culture in India. Skechers understands the significance of health and fitness and encourages people to be their fittest selves by something as simple as running. Making this campaign special, we are delighted to announce Siddhant Chaturvedi as the first brand ambassador of Skechers India. His drive for fitness resonates perfectly with the brand and with this we aim to encourage more and more people to stay healthy and GO run.”
The campaign video features newly launched performance footwear styles from the Skechers GO RUN series, including Skechers GO RUN 7+, Skechers GO RUNRazor 3 and Skechers GO RUNSpeed Elite shoes built with HYPER BURST cushioning—which is made using a “supercritical” foaming process to create spherically shaped cells in tight format. It is the lightest and most resilient midsole foam that Skechers Performance has offered to date and delivers a highly responsive and comfortable running experience.
Commenting on the brand association, Bollywood celebrity Siddhant Chaturvedi said, “Being associated with Skechers has absolutely been an exciting journey for me. I feel honoured and take immense pride to be the first-ever brand ambassador of Skechers India, and to launch the campaign in Skechers Performance. I love that the brand is taking a step ahead to educate people about the importance of fitness and motivating them to stay fit whether in the field of sports or beyond. Achieving fitness goals means wearing proper footwear that elevates your performance. I have always loved comfort over style statement, but with Skechers you get the best of both worlds—you get it all.”
As a brand, Skechers stands for a combination of innovation, style and technology and gives consumers comfort as well as the chance to stay on par with all the current trends. In addition to offering ideal footwear for all facets of life, Skechers has launched a wide range of apparel and accessories. The Skechers GO RUN collection for men and women is available at Skechers retail stores and Skechers.in as well as select retail partners.
