NE BUSINESS BUREAU
CHENNAI, APRIL 11
Škoda Auto India’s expansion in northern India is a result of its constantly sprouting customer touchpoints which saw a 104 percent hike from 25 in 2019 to 51 in 2022. This rapid expansion of its network has translated into an increase in sales by 173 percent (2019 to 2022) across north India. Moreover, Skoda bolstered its presence in the urban centres of northern India, growing from 15 cities in 2019 to 34 in 2022, accounting for 127 percent growth, says a senior official of the company.
Expanding our network with partners, who share our vision of customer delight, is enabling us to grow the ŠKODA brand exponentially. A prime example is our outstanding growth in the northern region: Last 24 months – 104% network growth; 173% sales growth.#ŠKODAExpandsInNorth pic.twitter.com/LxAsHbJt0B
— Zac Hollis (@Zac_Hollis_) April 11, 2022
The carmaker recently inaugurated its facilities and centres in Dehradun, Panchkula, Faridabad, Prayagraj, Kanpur, Bareilly and Kota; with additional touchpoints in Amritsar, Moradabad, Varanasi and Roorkee to be introduced in the coming months.
- Sets up additional touchpoints in Gurugram, Delhi, Jaipur and in the states of Chattisgarh, Jammu & Kashmir and Himachal Pradesh
- Aims at further expansion in 15 cities in north India in 2022
- Rapid network expansion has fuelled the 173% sales growth (2021 over 2019) in north India
Commenting on the growth in customer touchpoints in the north region, Zac Hollis, Brand Director, Škoda Auto India said, “It has been our top priority to widen our network and deepen our penetration pan India. After our expansion in the south and west, it was only natural that north India also joins in our growth story. While the growth is immense, this is just the beginning and expect a lot more from us in the coming months. The ultimate goal of Škoda Auto India is to provide the best service and ensure customer satisfaction. This expansion of our customer touchpoints is part of that endeavour to get even closer to our customers and fans.”
Škoda Auto India recently launched the SLAVIA sedans, the second product under Škoda Auto’s India 2.0 Project based on the made-for-India MQB A0 IN platform. The year 2021 was a year of growth for Škoda Auto India that saw the company register a 130% rise in sales with the KUSHAQ SUV driving 60% of this number. The goal for 2022 is to more than double the overall sales for the car manufacturer. Škoda Auto India has revitalised the stagnant sedan segment in India with the SLAVIA. With this all new sedan, the company is targeting to be among the top-2 in the premium mid-size sedan segment.
Modern dealership facilities with streamlined business processes
The new additions to Škoda Auto India’s dealership and customer touchpoint family is not mere mushrooming of facilities. These centers meet the strictest quality standards and adhere to a uniform ŠKODA AUTO-imbibed theme of signature architecture, functional interiors, digital elements and rationalised business processes with an aim to enhance the overall customer experience. The architectural concept of the dealership design reflects Škoda Auto’s “Simply Clever with a Human Touch” slogan in line with the INDIA 2.0 project.
