R ARIVANANTHAM
CHENNAI, FEB 10
Skybags, one of India’s most loved youth brands known for helping travellers’ journey in style, on Tuesday announced its partnership with Chennai Super Kings (CSK) as the Official Luggage Partner for the 2026 IPL season. Marking the occasion, the brand also unveiled an all-new range of officially licensed CSK luggage and backpacks, designed especially for the team and its vast fan base.
Renowned for its contemporary designs and high-quality luggage solutions, Skybags’ association with CSK marks the brand’s formal entry into the world of sports—beginning with cricket, a sport revered across India as a way of life.
- Youth-centric travel brand makes its debut in Indian sport through cricket’s most iconic franchise
- Exclusive CSK-licensed luggage and backpacks unveiled for fans nationwide
- VIP Industries reinforces commitment to innovation, youth engagement and Indian sport
- Co-branded merchandise to reach 500+ stores, e-commerce platforms and CSK digital channels
Co-Branded Innovation Meets Cricketing Passion
The partnership underlines VIP Industries Limited’s continued commitment to innovation, youth-centric engagement and the promotion of sports in India. As part of the collaboration, Skybags will introduce an exclusive co-branded range of luggage and backpacks, created in alignment with CSK’s iconic brand identity and tailored to meet the evolving needs of today’s travel-ready consumers.
Skybags will also participate in CSK fan engagement initiatives during the 2026 season. Even after the conclusion of the cricket league, the official co-branded merchandise will remain available to fans across retail outlets nationwide. The starting price for luggage bags will be ₹4,590, while backpacks will be available from ₹1,999 onwards.
Voices from the Partnership
Announcing the partnership at a press conference, Atul Jain, Managing Director & CEO, VIP Industries Limited, said, “Cricket is deeply embedded in India’s culture, and CSK is among the most celebrated and successful franchises in the league. This partnership is a natural extension of Skybags’ philosophy of connecting with India’s youth and aspirers through platforms they are truly passionate about. CSK stands for commitment, consistency and nurturing talent—values that resonate strongly with our brand. For Skybags, this marks the beginning of our journey in the world of sports, and we look forward to more such associations in the future.”
Replying to media queries, Atul Jain said that this would be a long time partnership with the iconic franchise CSK. Appreciating a suggestion from the media on rolling out co-branded ‘Cricket Kit Bag’, he said the VIP Industries will produce the same in due course of time and reach out to the Kids joining the 40+ CSK Academies spread over the world.
Sharing his thoughts, K.S. Viswanathan, Managing Director, Chennai Super Kings, said, “We are delighted to welcome Skybags into the CSK family as our official luggage partner. This partnership offers our fans a new way to express their love and passion for CSK. We are confident that it will enhance fan experience and further strengthen our bond with supporters across the country.”
Strengthening India’s Sporting Ecosystem
India is fast emerging as a global sports powerhouse, driven by strong corporate partnerships, world-class infrastructure, international events and exceptionally talented athletes. Skybags believes that its association with CSK is a meaningful step towards deeper engagement with Indian sports, contributing to the growth of the ecosystem while strengthening connections with consumers nationwide.
With a robust presence across the country, Skybags boasts a strong portfolio of backpacks, luggage and travel accessories. Guided by Indian consumer preferences, fresh designs, value-for-money offerings and a steadfast promise of stylish travel, the brand continues to innovate and reinvent itself.
The Skybags x CSK co-branded range will be available to fans across 500+ retail outlets, all leading e-commerce platforms, as well as on the CSK website, CSK app, and www.skybags.co.in.
