SRM conglomerate takes concrete decision to foray into cement biz, launches ‘SRMPR Cements’

SRM Group’s founder and mentor TR Paarivendhar and Member of Parliament launched the ‘SRMPR Cements’ in the presence of SRM Group Chairman Ravi Pachamuthu and the brand ambassador and leading actor Sathyaraj.

Addressing at the launch Dr Ravi Pachamuthu said, “Construct the Future’ is the dream of every Indian a reality with its affordable price range. Keeping this in mind, the company has invested heavily in state-of-the-art manufacturing facilities and is poised to become a major player in the Indian cement market.’’

“Our brand equity under the SRM brand is very strong. It was a natural extension for us to offer our brand for the public to choose from. Also, cement as a business is witnessing a good demand in the state due to the numerous infrastructure projects being undertaken,” said Dr. Ravi Pachamuthu added.

Ohm Prakash, CEO of SRMPR Cements said, “SRMPR Cements is committed to providing its customers with the highest quality products and service aims to make the vision. SRMPR Cements, a subsidiary of the SRM Groups under the guidance of Dr. Ravi Pachamuthu, has already established a strong presence in the cement business with its 100 dealers from 2,000 applicants and three cement manufacturing plants in South India. Of the three plants, two are in Tamil Nadu, and one is in Andhra Pradesh. Currently, the total capacity for manufacturing plant for SRMPR Cements is 420,000 Tonnes per annum.’’

He further said, SRMPR is aiming at increasing the number of dealers across Tamil Nadu in the coming months to bring quality delivery of cements across the state. Our immediate plan is to build awareness of SRMPR Cements and provide individual with more choices of cements to choose from. We will expand into other states of India and scale up our manufacturing capacity from the current to 10 million Tonnes per annum in the next three years.

Explaining the vision of SRMPR Cements through PPT, Ohm Prakash said the company is venturing into the cement market with Portland Pozzolana Cement (PPC). It will soon produce a wide range of cement products, including Ordinary Portland Cement (OPC), and high-performance cement. The company will also focus on sustainable building materials, such as white cement and cement for other applications in future, he added.