NE SPORTS BUREAU
CHENNAI, MAR 11
In a strategic move blending industry with sport, Pulkit Steels has partnered with Chennai Super Kings as the Strength Sponsor for the 2026 and 2027 seasons, marking the company’s entry into one of the most visible sporting platforms in India.
The partnership is expected to significantly enhance Pulkit Steels’ brand visibility during the tournament, widely regarded as one of the most watched cricket leagues in the world, attracting millions of viewers across television and digital platforms.
- Strategic alliance links a rising steel brand with one of cricket’s most successful franchises
- Partnership unlocks massive brand visibility across broadcast and digital platforms
- Association taps into CSK’s nationwide fan base and the league’s global reach
- Brand integration across team ecosystem expected to boost market recall
- Both organisations emphasise shared values of strength, consistency and performance
Under the collaboration, Pulkit Steels will be integrated into the CSK ecosystem through multiple branding and communication initiatives linked to the upcoming seasons. With matches commanding massive engagement nationwide, the association offers the company a powerful platform to strengthen brand recall while connecting with cricket audiences across diverse markets.
For Pulkit Steels, the collaboration represents a strategic step to expand its national footprint, aligning itself with a franchise known for consistency, resilience and high performance in one of the most competitive leagues in global cricket.
Building Strength Through Sport
Speaking on the occasion, Vinod Garg, Chairman of Pulkit Steels, said the partnership reflects the company’s core philosophy.
“Chennai Super Kings represent consistency, resilience and the ability to perform under pressure. These qualities strongly resonate with the values that define Pulkit Steels as a brand. Our association with CSK as Strength Sponsor for the 2026 and 2027 season allows us to take this message to a national audience through one of the most powerful sporting platforms in the country.”
He further emphasised the strategic significance of the association.
“For Pulkit Steels, strength is not just a characteristic of steel but a promise of reliability and performance. Associating with a franchise like Chennai Super Kings allows us to communicate that promise to millions of fans while reinforcing our presence in key growth markets.”
CSK Welcomes New Partner
Welcoming the collaboration, Kasi Viswanathan, Chief Executive Officer of Chennai Super Kings, said the franchise continues to build alliances with brands that share its values.
“Chennai Super Kings has always believed in building partnerships that reflect endurance, performance and trust. We are pleased to welcome Pulkit Steels as the Strength Sponsor for the next 2 editions and look forward to working together during the upcoming seasons.”
The partnership brings together a growing industrial brand and one of the most successful teams in the history of the Indian Premier League, reinforcing a shared commitment to strength, consistency and sustained performance.
With the new season approaching, the association is expected to deliver strong brand exposure for Pulkit Steels while strengthening its positioning as a brand built on reliability and enduring strength.
