NE BUSINESS BUREAU
MUMBAI, SEPT 9
When steel is expected to survive rain, humidity, industrial exposure and years of wear, the battle is not merely about strength—it is about staying protected. Riding this growing demand for durable, low-maintenance materials, ArcelorMittal Nippon Steel India (AM/NS India) has launched AM/NS Pelican, a premium galvanised steel brand designed to put corrosion resistance at the centre of performance across construction, infrastructure, manufacturing and engineering applications.
While some steel is built to last. Some are built to adapt.
What makes exceptional formability possible? Discover it soon. Stay tuned.#AMNSIndia #BMBB #SmarterSteelsBrighterFutures pic.twitter.com/YDAXDOy6dt— ArcelorMittal Nippon Steel India (@AMNSIndia) September 8, 2026
The launch comes as India’s galvanised steel market, estimated at 7.65 million tonnes in CY25, is projected to grow at around 8% annually through 2030, driven by infrastructure development, industrial expansion and increasing demand for longer-lasting steel solutions.
- Premium galvanised steel brand targets construction, infrastructure, manufacturing and engineering applications
- ₹7.65-million-tonne CY25 galvanised steel market seen expanding at 8% annually through 2030
- Pelican combines corrosion resistance, uniform coating, formability and long-service performance
- From roofs and cable trays to HVAC, fencing, furniture and engineering applications, Pelican spreads its wings
- New brand strengthens AM/NS India’s value-added portfolio alongside Structromax and Weldstar
- Advanced galvanising capabilities and nationwide distribution network to drive Pelican’s India-wide reach
A protective shield built into the steel
Galvanised steel uses a protective coating to help shield the underlying steel from rust and corrosion. AM/NS Pelican has been developed to offer customers reliable corrosion protection, consistent quality and long service life, particularly in applications where durability, appearance and fabrication performance matter.
Its combination of superior corrosion resistance, uniform coating quality and excellent formability positions Pelican as a solution for customers seeking to extend product life while reducing maintenance requirements.
In an environment where replacement and maintenance costs can accumulate over the lifecycle of an asset, corrosion protection becomes more than a material feature—it becomes a long-term value proposition.
From rooftops to industrial applications
Pelican is designed for a broad spectrum of applications, including roofing and roof-support sections, tubes, air-conditioning and ventilation systems, cable trays, fencing, furniture, drums and barrels, besides a range of general engineering applications.
This wide application universe gives the brand a strong presence across both construction and industrial value chains, where galvanised steel is increasingly being preferred for its combination of protection, durability and ease of fabrication.
‘Tailored solutions’ become the new steel frontier
Ranjan Dhar, Director and Vice President—Sales & Marketing, AM/NS India, said customers were increasingly seeking steel products designed around specific applications and performance requirements.
“Indian customers increasingly require steel solutions tailored to specific applications and performance needs. AM/NS Pelican offers a high-quality galvanised steel solution that combines reliable corrosion protection with consistent quality and performance. The launch further strengthens our growing portfolio of specialised steel products and expands the range of value-added solutions we can offer customers across construction, manufacturing and engineering sectors.”
Pelican will be manufactured using AM/NS India’s advanced galvanising capabilities and made available through the company’s extensive distribution and customer network across the country.
Pelican joins AM/NS India’s specialised steel stable
The new brand expands AM/NS India’s growing family of application-focused steel solutions.
Structromax, launched earlier this year, addresses infrastructure and structural applications, while Weldstar is aimed at manufacturers of heavy equipment and machinery requiring high-strength steel.
Pelican brings a different proposition to the portfolio, focusing on corrosion resistance, durability and long-term performance.
Together, the three brands underline AM/NS India’s strategy of moving beyond conventional steel offerings towards specialised, customer-centric and value-added solutions designed around specific end-use requirements.
From commodity steel to performance-led solutions
The Pelican launch reflects a broader shift in the steel industry: customers are increasingly evaluating materials not simply on their initial cost but on performance, longevity, maintenance requirements and suitability for the intended application.
With advanced galvanising infrastructure and a nationwide distribution network, AM/NS India is positioning Pelican to capture this evolving demand and offer customers a dependable corrosion-resistant steel solution.
Pelican’s proposition is therefore straightforward: protect the steel, extend its life and help customers build with greater confidence.
