- Sterling Hospitals introduces “Elderly First” and “Elderly First Silver” cards.
- Aim: Provide comprehensive, affordable, and compassionate care tailored to the unique needs of those aged 60 and above.
- Services designed to cover preventive care, chronic condition management, emergency support, and everyday health needs
- Dr. Yogesh Gupta, Director – Internal Medicine & Geriatrics, emphasizes holistic geriatric care for mental, physical, and psychological well-being while reducing the financial burden of consulting multiple specialists
- This card is about dignity, security, and ensuring world-class care is always within reach: Simmardeep S. Gill, CEO – Sterling Hospitals
NE HEALTH BUREAU
AHMEDABAD, SEPT 10
With over 30 crore elderly projected by 2050, India faces critical challenges in caring for its ageing citizens. India has been adding progressively increasing number of elderly to its population. This is happening with increasing life expectancy and decreasing mortality owing to advancement in healthcare. However, the old age and its concomitant problems causing their cascading effect on the economy of youth. Even though the government has a special insurance cover for senior citizens aged 70 and above, which is inadequate.
To cater to the needs of those who are 60 and above, Ahmedabad based Sterling Hospitals, one of the leading multi-specialty hospital chains in Gujarat, on Tuesday announced the launch of two exclusive senior citizens privilege cards, an exclusive initiative designed to transform the landscape of elderly healthcare. With a vision to not only enhance medical services but also foster a profound shift in the approach to senior citizen care, Sterling Hospitals introduces this sophisticated program to empower senior citizens with comprehensive, accessible, and compassionate healthcare solutions tailored to their unique needs.
Dr Yogesh Gupta, Director Internal Medicine and Geriatrics said Sterling Hospital proudly launches the Elderly First Card, a unique program for people above 60 years, ensuring specialized geriatric care. As a senior geriatric care specialist from Gujarat, I am proud to be part of this initiative, especially as India’s elderly population is projected to reach 20–30% by 2050. Just as children need paediatricians, older adults need geriatricians to manage polypharmacy, mental and physical health, daily activities, and psychological challenges—ultimately reducing the economic burden of consulting multiple specialists.
Elaborating the details of the initiative, Raman Bhaskar, Zonal Director – Sterling Hospitals – Ahmedabad, said “We are happy to launch the ‘Elderly First’ privilege card which is an initiative ensuring seniors receive holistic coverage for a wide array of medical services. Cardholders can now gain seamless access to Sterling Hospitals, Gurukul with state-of-the-art facilities, enabling effortless scheduling of appointments with top healthcare professionals. This streamlined access ensures seniors can prioritize their health with ease and confidence.”
Categorized in ‘Elderly First Silver’ and ‘Elderly First’, this card offers an unparalleled benefits. From preventive care and diagnostic tests to the management of chronic conditions, the card provides extensive support to promote long-term health and well-being.
In a commitment to affordability, the card delivers significant savings through exclusive discounts on prescription medications, and other healthcare-related expenses. Senior citizen will also benefit from reduced rates on in-house OPD diagnostics, preventive health check-up packages, add-on investigations, and inpatient room rent.
Recognizing the critical importance of emergency care, the ‘Elderly First’ card includes robust coverage for emergency like complimentary ambulance pick-up services upto 5kms. This ensures that elders receive prompt and reliable care during urgent situations, offering peace of mind to cardholders.
At the heart of the ‘Elderly First’ card is a commitment to personalized care. Senior citizen can benefit from tailored care management services, including assistance with appointment coordination and wheelchair facilities to enhance mobility and comfort. Additionally, the card offers reserved seats for OPD consultations, priority access for seniors, a dedicated helpline, and an exclusive Elderly First billing counter to streamline the healthcare experience. Furthermore, discounts on OPD medications provide added financial relief, making comprehensive care both accessible and affordable.
“Sterling Hospitals is deeply committed to redefining elderly healthcare by combining cutting-edge medical services with a compassionate, patient-centric approach. The ‘Elderly First’ card is a testament to our mission to empower seniors with the tools and support they need to lead healthier, more fulfilling lives. We are proud to set a new standard in elderly care, where dignity, accessibility, and excellence converge”, added Bhaskar.
Key Benefits of the Privilege Cards
- Preventive & Routine Care
- Discounts on OPD consultations, diagnostics, and preventive health check-up packages.
- Add-on investigations and reduced inpatient room rent.
- Medication & Financial Relief
- Savings on prescription medicines.
- Discounts on in-house OPD medications and healthcare services.
- Emergency Support
- Complimentary ambulance pick-up (up to 5 km).
- Quick and reliable access to emergency care.
- Personalized Services
- Assistance with appointment coordination.
- Wheelchair facilities for mobility and comfort.
- Reserved OPD seats and a dedicated elderly billing counter.
- Exclusive helpline for senior citizens.
A New Standard in Elderly Care
- Sterling Hospitals has committed to compassionate, patient-centric healthcare for every stage of life.
- The “Elderly First” initiative seeks to set a benchmark in geriatric care by combining advanced medical expertise with dignity and accessibility.
