- I am delighted to be associated with AbhiBus, a brand that shares my passion for providing top-notch experiences to people: Silambarasan TR
- Known for his remarkable acting prowess and mass appeal, Simbu adds a touch of star power to the brand’s efforts in serving the travel needs of its customers: Rohit Sharma, COO, AbhiBus
R ARIVANANTHAM
CHENNAI, SEPT 21
AbhiBus India’s leading online bus-ticketing platform, has announced that it has actor STR (Silambarasan T R) as its brand ambassador to further expand its growth in Tamil Nadu.
Standing in long queues and paying extra charges for Bus Tickets is Wrong Da! Book Online with the best App, @abhibus – Right Way, Eppuvome!#abhibookabhigo #abhibus #abhibusindia #rightwayeppuvome pic.twitter.com/C2N6Yfde5n
— Silambarasan TR (@SilambarasanTR_) September 20, 2023
In an informal chat with reporters in Chennai, Rohit Sharma, COO, AbhiBus said that this campaign will help company’s growth in Tamil Nadu by four-fold and aiming for two-fold year-on-year growth at pan-India level in coming years. 40-45 % revenue of the company is generated from the southern states. AbhiBus has achieved 4X growth from pre-pandemic levels
“AbhiBus has aggregated over 300 private bus operators with the fleet strength of 5,000 in Tamil Nadu and expected to add another 100 operators during the year. The company has in its fold over 3,500 operators and operating over 1.20 lakh routers across the country,’’ Sharma added.
Sharma further said, the bus aggregator also provides Online Passenger Reservation System to over 350 private bus operators and 5 SRTCs – Andhra Pradesh State Road Transport Corporation, Telangana State Road Transport Corporation, Karnataka State Road Transport Corporation, Himachal Road Transport Corporation and Kerala State Road Transport Corporation in India..
“Our software solutions include fleet management solutions, vehicle tracking systems, passenger information systems, and logistics, providing a robust and customizable software solution to small and big-size bus operators. We primarily earn revenue from bus tickets in the form of convenience fees and commissions.’’
“We have launched ‘Abhi Assured’, first of kind in online ticket reservation system in the country, which assures the passengers hassle-free travel. We will refund the full ticket amount in case of any discomfort reported from the passengers while on board,’’ Sharma said.
Commenting on the onboarding STR as brand ambassador, Rohit Sharma said, “We are excited to announce our collaboration with the charismatic and acclaimed South Indian Superstar, Silambarasan TR fondly referred to as Simbu and STR, as the brand ambassador, with a special emphasis on kickstarting campaigns in Tamil Nadu. This thrilling partnership unites two significant players in their respective domains, aiming to elevate the bus travel experience for customers throughout the state.
Known for his remarkable acting prowess and mass appeal, Simbu adds a touch of star power to the brand’s efforts in serving the travel needs of its customers. His deep connection with the audience aligns perfectly with AbhiBus’ commitment to connecting with the urban as well as rural markets and delivering exceptional travel experiences, convenience and utmost customer satisfaction which truly reflects in the brand’s play store and app store ratings of 4.6 star making it India’s highest rated bus booking app.’’
Commenting on the partnership, actor Simbu said, “I am delighted to be associated with AbhiBus, a brand that shares my passion for providing top-notch experiences to people. With its user-centric approach and innovative technology, AbhiBus is transforming the way people travel. I am proud to represent a brand that brings convenience, reliability, and affordability to travellers.”
AbhiBus, the second largest player in terms of market share in the bus ticket booking segment was acquired by Ixigo in August 2021.
Lenin Koduru, Chief Technology Officer, AbhiBus and other top management team were also present during the media ineraction.
