- Diamond Capital Becomes Gujarat’s New Electric Mobility Powerhouse
- MATTER AERA 5000+ Brings HyperShift Gearbox and Electric Precision Together
- First Experience Hub in Surat to Offer Immersive EV Riding Experience
- Indigenous Engineering, Lifetime Battery Warranty and Smart Technology Set New Benchmark
NE AUTOMOBILE BUREAU
SURAT, FEB 23
Surat, India’s diamond capital and one of its fastest-moving economic engines, has now become the launchpad for a historic shift in electric mobility. Ahmedabad-born EV innovator MATTER has strengthened its Western India presence with the launch of its flagship geared electric motorbike MATTER AERA 5000+, marking a defining moment in the convergence of performance motorcycling and sustainable technology.
The launch also signals MATTER’s intent to establish its first Experience Hub in Surat, bringing riders closer to India’s first geared electric motorbike and transforming how the city rides, works and evolves.
Designed, engineered and built entirely in India, the MATTER AERA introduces HyperShift — a revolutionary 4-speed manual gearbox developed exclusively for electric motorbikes. The innovation restores the thrill of gear-shifting while delivering the seamless torque, silent acceleration and efficiency of electric propulsion.
Priced at ₹1,93,826 (ex-showroom), the AERA 5000+ is now open for bookings, arriving at a strategic moment as Surat’s commercial pulse intensifies across its textile and diamond corridors.
Announcing the landmark launch, Mohal Lalbhai, Founder and Group CEO, MATTER, said: “For us, launching in Surat feels extra special because Gujarat is where MATTER’s journey began. From the rhythm of textile markets to the precision of diamond craftsmanship, this city runs on enterprise and motion. With AERA, we introduce an electric motorcycle that feels powerful yet familiar, engineered with our indigenous gearbox and liquid-cooled powertrain to match the way Surat rides, works, and grows.”
With Surat now joining MATTER’s expansion roadmap, the company is bringing its revolutionary Experience Hub to Sarthana Jakat Naka, enabling riders to explore the future of electric motorcycling firsthand.
Rushabh Virani, Dealer Principal, MATTER Experience Hub, Surat, said:
“Gujarat is already a manufacturing powerhouse, now it’s time to make it an EV powerhouse too. It is a proud moment to bring MATTER’s revolutionary experience to Surat. The city is ready for a new chapter in sustainable mobility and with the AERA, we are offering something that blends performance, innovation, and sustainability like never before. To bring the AERA experience closer to the city’s riders, customers can visit the Experience Centre at Sarthana Jakat Naka.”
The MATTER AERA 5000+ stands apart with India’s first lifetime battery warranty in an electric motorcycle, reinforcing long-term reliability and rider confidence. MATTER’s vertically integrated approach — designing its powertrain, battery systems, gearbox and software in-house — ensures unmatched quality control and performance optimisation tailored for Indian roads and riding conditions.
Built for real-world endurance, Surat’s heat, traffic and long commutes, the AERA combines cutting-edge engineering with intelligent digital integration, delivering both exhilaration and efficiency.
Key Features of MATTER AERA 5000+
- HyperShift gearbox – 4-speed manual transmission with 3 ride modes
• Liquid-cooled powertrain – Ensures optimal performance in extreme conditions
• 5kWh battery pack – Certified range up to 172 km, IP67-rated protection
• Lifetime battery warranty – First in India for electric motorbikes
• Fast acceleration – 0 to 40 km/h in under 2.8 seconds
• Smart 7-inch touchscreen dashboard – Navigation, ride analytics, OTA updates
• MATTERVerse mobile app – Remote lock/unlock, tracking and ride insights
• Ultra-low ownership cost – Just 25 paise per kilometre
With the AERA’s arrival, Surat is not merely adopting electric mobility — it is accelerating into a new era where electric meets gears, technology meets thrill, and Gujarat strengthens its position as India’s emerging EV powerhouse.
