- Launches premium BLDC designer fans, BEE-compliant water heaters and high-performance kitchen appliances
- Innovation-driven portfolio blends superior aesthetics, energy savings, safety and everyday convenience
- New R&D Centre in Uttarakhand powers next-generation consumer solutions and faster product development
- British Safety Award and CII National EHS Excellence Award reinforce Surya’s manufacturing excellence
NE BUSINESS BUREAU
AHMEDABAD, JULY 11
Surya Roshni Limited has strengthened its position in India’s fast-growing consumer durables market with the launch of an expansive portfolio of premium designer fans, energy-efficient water heaters and high-performance kitchen appliances, offering consumers a perfect blend of cutting-edge technology, contemporary aesthetics and reliable performance.
The latest product line-up reflects the company’s strategy of delivering innovative, energy-saving and safety-focused solutions that cater to the evolving lifestyle aspirations of modern Indian households while reinforcing its reputation as one of the country’s most trusted home solutions brands.
The newly introduced premium designer BLDC fan range comprises Sleek Air Deco and Smart Plus, alongside decorative models Jewel Pro and Royale. Combining elegant styling with advanced BLDC technology, the fans promise superior air delivery, significantly lower power consumption and enhanced durability, making them an ideal choice for energy-conscious consumers seeking stylish interiors.
Further expanding its water heating portfolio, Surya has launched a new generation of storage water heaters fully aligned with the latest Bureau of Energy Efficiency (BEE) guidelines. The upgraded Qube+, Arctic DX and Arctic EX models feature improved energy ratings, contemporary designs and greater user convenience.
The company has also introduced its InstaWarm Instant Water Heater series in 3-litre and 5.9-litre capacities, engineered for rapid heating, dependable performance and enhanced safety features to meet the needs of modern families.
Surya has simultaneously expanded its kitchen appliance portfolio with a premium range of mixer grinders available in 500W, 750W and 900W variants. The new Mini Star, Alpha, Turbo and Turbo Plus series has been designed to handle the diverse food preparation requirements of Indian kitchens through powerful motors, precision grinding, long-lasting durability and user-friendly operation.
Complementing the kitchen range are the new Star 1100W and Aerolyte 750W dry irons, offering efficient ironing performance, ergonomic handling and advanced safety features for everyday convenience.
Commenting on the launch, Vasumitra Pandey, CEO – Lighting and Consumer Durables, Surya Roshni Limited, said: “Consumers increasingly seek products that deliver performance, energy efficiency, design, and reliability in equal measure. Our latest range of fans, water heaters, and kitchen appliances reflects our continued focus on innovation-led product development and our commitment to enhancing everyday living experiences across Indian homes.”
Driving the company’s innovation roadmap is its recently inaugurated Research & Development Centre at Kashipur, Uttarakhand. The advanced facility is dedicated to accelerating product innovation, quality enhancement, testing capabilities and the development of next-generation consumer solutions.
Surya Roshni has also reinforced its manufacturing credentials with prestigious recognitions including the British Safety Award and the CII National EHS Excellence Award, highlighting the company’s commitment to global standards in workplace safety, environmental stewardship and operational excellence across its manufacturing facilities.
With the latest product introductions, Surya Roshni continues to expand its premium consumer durables portfolio while addressing rising demand for smart, energy-efficient and aesthetically designed appliances that enrich everyday living.
