- Kids, guests and patrons join hands to mix over 100 kg of festive ingredients and craft 3,000 Boondi Laddoos in a joyful celebration of tradition and togetherness
- Under GM Akshay Kavra’s leadership, the luxury hotel turns an age-old ritual into a heartwarming family event celebrating local flavours, festive cheer and shared memories
R MANICKAVASAGAM
AHMEDABAD, OCT 16
With Diwali around the corner, ITC Narmada, a Luxury Collection hotel in Ahmedabad, set the festive mood with its Ladoo Mixing Ceremony — a delightful twist on the popular Christmas cake-mixing ritual, reimagined with an Indian touch. The event transformed the art of sweet-making into a vibrant celebration of family, flavour, and festivity.
Around 100 patrons, guests, and culinary enthusiasts, including several excited children, gathered at the hotel to roll up their sleeves and join the joyous ritual of making Boondi Laddoos, the quintessential Diwali sweet loved across Gujarat. The children, brimming with excitement, eagerly poured, mixed, and shaped the laddoos under the watchful guidance of the hotel’s chefs — turning the event into a beautiful blend of learning, laughter, and tradition.
Under the expert direction of ITC Narmada’s culinary brigade, participants mixed nearly 100 kilograms of ingredients — fine besan, sugar, jaggery, and a rich assortment of premium nuts like cashews, pistachios, melon seeds, and raisins — all bound in fragrant ITC Svasti Pure Ghee. The result: over 3,000 golden laddoos, symbolising abundance and joy.
Akshay Kavra, General Manager, ITC Narmada, said: “These festivities are about reviving joy and tradition in meaningful, memorable ways. Rooted in local culture, the Ladoo Mixing Ceremony is our way of celebrating togetherness and indulgence that define Diwali, while offering our guests an immersive and festive experience. What makes it truly special is the laughter of children and families coming together to create something sweet — both in spirit and taste.”
The event concluded on a sweet note, as participants, especially the children, took home freshly made laddoos — a token of shared happiness and the enduring warmth of the season.
With its blend of culinary heritage, cultural nostalgia, and community participation, ITC Narmada once again proved that Diwali is best celebrated not just with lights, but with the joy of creating memories — one laddoo at a time.
