- Limited-edition FIFA Pixel Credit Card turns everyday spends into global football dreams
- Nationwide “Spend & Win” campaign unlocks match tickets, merchandise and premium experiences
- Football legend Michael Owen adds star power to high-voltage Mumbai launch
- All HDFC Bank cardholders—credit, debit, business & forex—get a shot at FIFA World Cup 2026™
- Digital-first, app-powered card designed for new-age fans seeking seamless, rewarding transactions
NE SPORTS & BUSINESS BUREAU
MUMBAI, APR 13
In a move set to electrify football fandom across the country, Visa and HDFC Bank have teamed up to bring Indian fans closer than ever to the FIFA World Cup 2026—with a power-packed mix of exclusive cards, rewards and once-in-a-lifetime experiences.
At the heart of the offering is the limited-edition FIFA World Cup 2026™ Visa Pixel Credit Card, a sleek, digital-first product tailored for today’s mobile-first generation. With instant issuance, customisable features and seamless payments, the card blends everyday convenience with unmatched football excitement.
The high-energy launch in Mumbai, graced by global football icon Michael Owen, set the tone for what promises to be one of the most engaging fan campaigns ever rolled out in India.
Driving the excitement further is a nationwide “Spend & Win” campaign, where routine transactions can unlock extraordinary rewards—from live FIFA World Cup 2026™ match packages to FIFA-themed staycations, official merchandise and lifestyle vouchers. The initiative seamlessly integrates football passion into daily spending habits, making every swipe a potential gateway to the world’s biggest sporting spectacle.
Ashish Parthasarthy, Group Head – Branch Banking, Payments, Treasury, Liability Products, Marketing, Virtual Channels and Infrastructure, said, “As India’s leading credit card issuer, we are delighted to partner with Visa to bring together the thrill of the FIFA World Cup and the seamless convenience of digital payments to millions of customers. Through this collaboration, we are elevating the fan experience with exclusive privileges and our specially crafted limited-edition HDFC Bank Pixel Play Credit Card. We are committed to offering our cardholders unparalleled opportunities to engage with the tournament, celebrate their passion for football, and enjoy exceptional value throughout the FIFA World Cup 2026.”
Rishi Chhabra, Country Manager, Visa India, added, “With Visa’s enduring worldwide partnership with FIFA, we are proud to bring the excitement of the FIFA World Cup 2026™ to fans across India in a truly inclusive way. Our nationwide collaboration with HDFC Bank transforms everyday payments – across all card portfolios into access points for extraordinary global experiences. It’s about making the world’s biggest sporting moments more accessible, secure, and rewarding for Indian consumers.”
Beyond the stadiums, this collaboration redefines fan engagement—turning daily financial activity into an immersive football journey. With the FIFA World Cup 2026™ set to be the biggest and most inclusive edition yet, Visa and HDFC Bank are positioning Indian fans not just as spectators, but as participants in the global football celebration.
Where to Apply:
Existing Pixel Play customers: via PayZapp (PIXEL app)
New users: via PayZapp download or HDFC Bank website
