NE NEWS SERVICE
MUMBAI, JUNE 25, 2021
Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the World by Brand Finance, the world’s leading brand valuation consultancy in its annual ‘Hotels 50 2021’ report according to a release.
The company said that this report recognizes the most valuable and strongest hotel brands across the globe.
Humbled and honoured to be The World’s Strongest Hotel Brand!
This recognition is a testament to our commitment to our values that have guided us for over a century.
We thank all our patrons for their affection and support. #TajHotels #WorldsStrongestHotelBrand pic.twitter.com/fzanzBmDVE— Taj Hotels (@TajHotels) June 24, 2021
Wow! Congratulations!
Amazing, love the feeing that comes with “Taj”, the comforting tea I get at @tajpalacedelhi, the pride I feel in @TajCampton and the feeling of home at @ThePierreNY! Proud @TajHotels @Suhelseth #PuneetChhatwal https://t.co/t9vDq1lu5z— Nivruti (@rnivruti) June 24, 2021
Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavour to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.”
Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.
David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century old legacy and a custodian of the revered Indian hospitality has stood resilient in spite of the challenges posed by the ongoing pandemic. Global travellers have relied upon and tested brands in different ways and Taj has emerged on top.”
The Hotel 50 2021 report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.
