NE BUSINESS BUREAU
AHMEDABAD, FEB 3
Singapore Airlines, on Wednesday, announced that it has rolled out its recently launched lifestyle app Kris+ in India. The app is an innovative platform that brings payment, lifestyle, and rewards services together under one umbrella for its customers. In India, Kris+ combines the best in dining, retail and entertainment discounts, which will allow KrisFlyer members to get the most out of their membership even without flying, a release said.
Kris+ launches with 32 local partners across more than 1,500 outlets in the country, providing customised deals with privileges especially curated for our customers. More partners will be progressively added in the coming months.
Also, customers who travel to Singapore from India can enjoy special offers and rewards at over 750 merchant outlets. Kris+ is also progressively adding more partners and merchants in Singapore and overseas in selected destinations to the platform.
KrisPay, the world’s first blockchain-based airline loyalty digital wallet, is integrated with Kris+, enabling KrisFlyer members to earn and redeem miles instantly at over 750 Kris+ merchants in Singapore, when they travel to the city-state. It will soon be enhanced with other in-app payment options, allowing users to simultaneously earn more miles with each purchase. Kris+ users can look forward to more features along with the progressive addition of more merchants and services to the app.
SIA’s investment in Kris+ is part of the Company’s ongoing strategy to drive non-airline revenue streams in the coming years. The Kris+ ecosystem, which has been built to enhance customer-merchant relationships, will further power growth for the KrisFlyer frequent flyer business and broaden its brand appeal and recognition. This will allow customers to enjoy attractive discounts on their everyday purchases while merchants are able to reach out to SIA’s highly-valued 4.7 million-strong KrisFlyer base.
Chen Sy Yen, General Manager India for Singapore Airlines said: “We are really proud and excited to launch Kris+ in India as it gives our KrisFlyer members a bouquet of everyday lifestyle privileges even when they are not flying with us. Our vision is to create a comprehensive and updated lifestyle and payments ecosystem with Kris+, which will offer even more and better options and benefits for our global customer base, and thus bring additional value to our partners around the world.”
