NE SPORTS BUREAU
CHENNAI, MARCH 28
Nippon Paint, the No. 1 Paint in Asia Pacific, recently launched a powerful campaign titled #TamizhanDa. This initiative celebrates the remarkable talent and strong spirit that define Tamil Nadu’s cricketers. The #TamizhanDa campaign serves a dual purpose. It not only reinforces Nippon Paint’s deep-rooted presence in Tamil Nadu but also expresses immense pride in being a brand born and #MadeinTamilNadu.
Tamil Nadu cricketers have consistently left their mark on the sport, showcasing their brilliance irrespective of team colors. The heart of the campaign lies in a captivating television commercial featuring three-energetic cricketers – Dinesh Karthik, Washington Sundar, and Sai Sudharshan. These talented players embody the very essence of Tamil pride. The commercial brings to life the dedication, relentless perseverance, and fighting spirit that these cricketers bring to the field – qualities that resonate deeply with the people of Tamil Nadu and Nippon Paint as a brand.
- This initiative celebrates the remarkable talent and strong spirit that define Tamil Nadu’s cricketers
- The campaign featuring Tamil Nadu cricketers Dinesh Karthik, Washington Sundar, and Sai Sudharshan was rolled out across various media platforms, including television, print, and digital media
- The commercial brings to life the dedication, relentless perseverance, and fighting spirit that these cricketers bring to the field – qualities that resonate deeply with the people of Tamil Nadu and Nippon Paint as a brand
Speaking about the campaign Mahesh Anand, President, Nippon Paint India Pvt Ltd. (Decorative) said, “Being a brand made and bred in Tamil Nadu fills us with pride. We’re honoured to partner with the state’s cricket heroes. By celebrating their achievements, we celebrate the spirit of Tamil Nadu. Their dedication, talent, and fighting spirit reflect what we admire and incorporate into our work ethic. The #TamizhanDa campaign is our tribute to Tamil Nadu and its cricket fans, strengthening our connection with the state.”
