- Tanishq celebrates 3,00,342 Amdavadi families: a legacy of trust and craftsmanship
- Over 1 lakh families have purchased bridal jeweleries
- Yellow metal gives more returns and its rising prices have led to an increase in interest among customers for gold: Ajoy Chawla, CEO- Jewellery Division, Titan Company Limited gold
- 30 percent of the customers are diamond lovers & 70 percent prefer
R ARIVANANTHAM
AHMEDABAD, JULY 14
Tanishq, India’s largest jewellery retail brand from the house of Tata, has planned to double its customer base in a decade from the present 3 lakh in Ahmedabad. Out of this, over one lakh have purchased bridal jewelleries. Gujarat market contributes six percent of revenues from 24 stores and the company will open 25th store in the state capital Gandhinagar. Since gold gives more returns, despite its rising prices more and more customers go for gold. In Gujarat 30 percent of our customers are diamond lovers and the rest prefer the glittering yellow metal, said Ajoy Chawla, CEO, Jewellery division, Titan Company Limited here on Saturday.
Speaking on the sidelines of celebrating its over 3 lakh customer base, Ajoy Chawla, said: “As we celebrate this remarkable milestone of 3,00,342 Amdavadi families who have embraced us, we are filled with gratitude and humility. We are honored to have been a part of your cherished moments, to have adorned your brides, and to have celebrated your milestones. Your trust and loyalty have been the bedrock of our journey, and we are committed to continuing this legacy of trust, craftsmanship, and exquisite jewellery that tells your stories. We are committed to provide unparalleled quality, service, and unforgettable experiences that will forever be etched in your hearts. Thank you, Ahmedabad, for making us a part of your family.”
“Out of 3 lakh customers, over one lakh have purchased bridal jewelleries. Gujarat market contributes six percent of revenues from 24 stores and the company will open 25th store in the state capital Gandhinagar. Since gold gives more returns, despite its rising prices more and more customers go for gold. “In the last five years, gold prices have more than doubled. If the last 10 years is taken into account, the CAGR of gold has been around 12 percent In the first quarter, i.e. from April-June 2024, the gold prices have jumped 20 percent compared to the same period last year. To cash in on this, we are launching new jewelleries under our three sub-brands, including Rivaah, a dedicated wedding jewellery sub-brand,” added Chawla.
Rivaah caters to wedding customers offering stunning jewellery pieces that are thoughtfully crafted to resonate with the diverse design sensibilities of the modern brides from across Gujarat. Tanishq’s Rivaah stands as a beacon of elegance and tradition, offering jewellery that transcends the boundaries of celebration through its exquisite craftsmanship that narrates stories of quality, ethics, celebration, and well-being. From timeless Chikankari work to mesmerizing Picchwai work, and from opulent Zardosi to dazzling Polkis, every piece is handcrafted with intricate details.
As a gesture of gratitude for the love and support from Amdavadi customers, Tanishq hosted a special evening in their honour. This celebration was a tribute to the valued customers and the legacy built together. The evening was dedicated to celebrating cherished customers, who led the fashion show, adorning the best of Tanishq’s jewellery pieces. It was a night of glamour and elegance, where valued patrons shone as they showcased the exquisite jewellery that symbolized their unique stories and special moments.
The Tales of Tradition range showcased Tanishq’s exquisite craftsmanship with Vilandi Jadau designs crafted in Bikaner, Victorian Polki necklaces adorned with uncut Polkis that blended European elegance with Indian artistry, and regal Rajwada Kundan necklaces narrating tales of regal grandeur. The collection also celebrates the vibrant colors through stunning Meenakari art and mesmerizing inlay work featuring Chalcedony centerpieces.
The Best of Diamonds under three distinct ranges for Ahmedabad was also displayed in the event. The magnificent Ethereal Wonders dazzled with rare stones like aquamarine, tanzanite, pastel tourmalines & rare citrines, elevating it to one of Tanishq’s most exquisite collections. The classic high jewellery line showcased statement pieces with emeralds and sapphires, ensuring an individual to stand out. The Hearts and Arrows line offered perfectly cut diamond solitaires in earrings, rings, and solitaire strings for unmatched brilliance to embellish special moments of Amdavadi customers.
