NE BUSINESS BUREAU
CHENNAI, APRIL 8
Rivaah by Tanishq, a wedding jewellery focussed sub-brand from the house of Tanishq, on Thursday, has unveiled its breath-taking Polki collection in a virtual press conference hosted on the Metaverse platform to create highly immersive andpersonalized 3D virtual experience for its viewers. This is the first time any Indian jewellery brand has launched a jewellery collection through an experiential led-event on the Metaverse.
The exclusive, ‘Romance of Polki’ collection is a glorious celebration of time-honoured artisanal craftsmanship and is inspired by the land of Rajasthan where this age old Polki craftsmanship was honed by the legacy of master karigars since ages. The ‘Romance of Polki’ celebrates the Indian heritage and is an epitome of exquisite craftsmanship.
Tanishq’s new Polki collection is designed to flatter, yet appeal to all the senses, this collection breathes new life into a bride’s traditional treasure trove and a coquettish charm to every gesture she makes. From diamonds, ruby, emeralds to pearls- Tanishq’s range of bespoke Polki pieces are rich in design stunningly capturing the splendour of heritage jewellery.
The Metaverse Experience
Guests who joined the launch on Metaverse were welcomed to the 3D Display zones on the Metaverse where signature pieces from ‘Romance of Polki’ were displayed. The guests created their own 3D avatar and viewed the jewellery in different angles, allowing them to examine each of the bespoke pieces in detail.
The guests were also able to try-on the Showstopper piece from the collection using QR Codes which was augmented on their mobile phones. The Metaverse experience named as ‘Rivaahverse’ allowed the participants to converse, socialize with other viewers and witness the live launch of 14 signature pieces from the ‘Romance of Polki’ collection.
The collection encapsulated the beauty and pure extravagance of uncut diamonds refined by centuries-old craftsmanship. These heritage pieces flaunt sleek modern designs, exotic gemstones, and intricate gold and meenakari work.
From sleek pieces that elevate evening and cocktail silhouettes to heritage pieces such as chokers, haars and mathapattis tailored to traditional ensembles for mehndi, haldi and wedding, this range has something for every occasion. The versatile pieces from the collection has something for everyone, from the bride to mother-of-the-bride/groom, bridesmaids and more, this collection transcends eras and styles to celebrate every woman.
Speaking on the launch of ‘Romance of Polki’ on Metaverse, Ajoy Chawla, CEO,Jewellery Division at Titan Company Limited said, “We are pleased to launch India’s first jewellery collection on Metaverse platform. Marrying opulence of yesteryears with contemporary design aesthetics, the ‘Romance of Polki’ collectioncrafted by Tanishq’s master karigars speaks volumes about our Indian heritage and exquisite craftsmanship. The collection has been designed for the new-age bride who is rediscovering her tradition and looking for traditional regal jewellery with a contemporary spin.
This collection features intricately layered necklaces, ornate chokers, earrings, maangtikkas and bangles. Romance of Polki collection has products with differentiated designs that can be worn for the many different functions associated with the big fat Indian wedding.”
The Collection is available at select Tanishq stores in India. For more details, please contact your nearest Tanishq store or visit https://www.tanishq.co.in/rivaah for more details.
