CHENNAI, AUG 24
Targetting youth, Royal Enfield on Wednesday launched two new variants of Hunter 350 priced at Rs 1,49,900 in Tamil Nadu.
Launching the Hunter 350, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield said, “The new bike is co-developed by the design team in Chennai and London from the feedback of existing customers and engineered for the urban hustle, the new Hunter 350 is a remixed roadster with the character of a Royal Enfield reimagined in a stylish, compact-yet-muscular geometry, that can tackle crowded city streets, suburban back roads and beyond, with aplomb.”
He further said, “Royal Enfield enjoys 25 percent of market share in 250 CC and above motorcycle segment, continues to be one of the key growth markets for majestic bike with a significant customer base in the roadster segment. Over the last few years, Royal Enfield motorcycles have built a strong riding community in the state and enjoy a significant market share in the mid-size motorcycle segment (>250cc-750cc). The Hunter 350 will open up new audiences for Royal Enfield in the state, thanks to its functional and simplistic design ingenuity that’s refreshingly new but exudes old school cool and retains that essential Royal Enfield DNA. The Royal Enfield Hunter 350 will be available across all its around 200 touch points in the state of Tamil Nadu.”
Replying to query on the service problems faced by the customers with their authorized dealers, Guleria said that it had been sorted out with the dedicated 24/7 team from the company.
Guleria further added that, “The Hunter 350 is an outcome of several years of insight gathering and consumer studies from across the world. It is a motorcycle that feels right at home in big metropolises and is exciting for the experienced rider, and easy and accessible for a new rider. Its shorter wheelbase, more compact geometry and lighter weight makes it very nimble and maneuverable within the urban context. In Chennai and the rest of Tamil Nadu, we are very confident that this new reimagined roadster will usher in a whole new set of consumers, into our world of pure motorcycling.”
Commenting on the inspiration of the new Hunter 350, Royal Enfield CEO, B Govindarajan, said, “At Royal Enfield we are closely engaged with our consumers and community. Their desires and aspirations shape the motorcycles we make and we are always looking to create newer experiences and newer formats of pure motorcycling for them. There were always a set of passionate motorcyclists that loved our brand, but did not find the right kind of attitude within our portfolio. The Hunter 350 is for them. It is a motorcycle that combines the strengths of seemingly different species, and brings it together in a super stylish and fun package that is an all-new flavour of pure motorcycling with the unmistakable Royal Enfield character.”
The Hunter 350 is distinctly unique within the Royal Enfield line-up. Built on the award-winning 350cc J-series platform, combined with a highly flickable Harris Performance chassis, the Hunter delivers agility without fragility on city streets and sheer, grin-inducing pleasure on the open road.
Features of Retro Hunter
It comes in two distinct editions – Retro Hunter and Metro Hunter – both finished with on-trend, blacked-out engines and components. The Retro Hunter runs on 17” spoked wheels and has a 300mm front disc brake combined with a 6” rear drum brake, single channel ABS, an uncluttered retro-styled digital-analogue instrument cluster that displays just the right amount of essential information and a choice of two classical, single-colour tanks.
Features of Metro Hunter
The Metro Hunter has a more contemporary look with dual-colour liveries, cast alloy wheels, wide tubeless tyres, and rounded rear lights. There are five colourways across two editions on the Metro Hunter. A selection of three chic tank colour and graphics options on one edition, and the top of the range edition, finished with a choice of three of the most distinctive and disruptive petrol tank designs ever to adorn a Royal Enfield. It is also compatible with Royal Enfield’s acclaimed Tripper TBT navigation which is available to order as a Genuine Motorcycle Accessory.
Technical features of both Metro editions
Both Metro editions are equipped with alloy wheels and wider 110/70 x 17” front and 140/70 x 17” rear tubeless tyres for superior handling and muscular good looks, 300mm front and 270mm rear disc brakes, dual channel ABS, and a handy centre stand. An LED tail lamp and premium digital-analogue instrument cluster that displays odometer, tripmeter, gear indicator, fuel graph bar with low fuel warning, clock and a service reminder complete this stylish package. All Hunter editions feature uncluttered handlebar controls, their rotary power and lighting switches giving a gentle nod to the past, and are fitted with a USB charging port.
Price starts at Rs 1,49,900
Aimed at young riders, the Hunter is available for test ride and bookings in Tamil Nadu. The new Hunter 350 starts at Rs 1,49,990 for the Factory series, Rs 1,63,900 for the Dapper Series and Rs 1,68,900 for the Rebel series (ex-showroom, Tamil Nadu).
Customers can discover, book a test ride, book and customize their Hunter 350 via the Royal Enfield App, on the company website at royalenfield.com or at their nearest Royal Enfield dealership.
