- As part of the inauguration, the brand is running irresistible offers wherein customers can get free Gold coins with every jewellery purchase along with 20% off on diamond jewellery value
- Titan to open nine new Tanishq stores in Gujarat by FY24-end, taking total to 28
- The company is planning to open new stores in the US, Canada, UK, Australia, Singapore and in Gulf countries such as the UAE and Qatar
NE BUSINESS BUREAU
AHMEDABAD, SEPT 8
Tata Group’s Titan Company Limited plans to open nine new stores of its jewellery brand Tanishq in Gujarat in the coming months, taking the number of stores from 19 to 28 in the state by the end of this fiscal, a top company official said here on Friday.
Moreover, the company is also planning to expand its overseas presence by opening international stores in countries including the United States and Australia in the near future, said CK Venkataraman, Managing Director of Titan Company Ltd.
“We currently have 19 Tanishq jewellery stores in Gujarat. By the end of the financial year 2023-24 in March, we will add nine more stores in different cities of the state and take the tally to 28,” said Venkatarama. New stores would come up in cities like Ahmedabad, Gandhinagar, Surat, Bhuj, Valsad and a few in Saurashtra region, said the Titan MD.
To cater to the Indian diaspora living in other countries, the company has chalked out “ambitious plans” for the overseas market, said Venkataraman, adding that the Tanishq store opened in New Jersey city of the US about nine months back is doing good.
Now, the company is planning to open new stores in the US, Canada, UK, Australia, Singapore and in Gulf countries such as the UAE and Qatar.
In the US, stores will be opened in Dallas, Houston and Chicago in the coming months, said Venkataraman, adding that demand for Tanishq jewellery is increasing in overseas markets because of NRIs and Persons of Indian Origin (PIO) living there.
“Our focus is to cater to Indians living in those countries. We will be selling what we are selling here. Non-Resident Indians are more Indians than us because of the distance from their native place and their desire to keep in touch with the roots” he said.
CK Venkataraman, and Niraj Bhakare, Regional Business Head, West, Titan Company Limited relaunched the company’s grand store at Iscon Center, Shop No 4 & 5, Shivranjani Cross Road, Satellite, Ahmedabad, Gujarat-380015.
As part of the inauguration, the brand is running irresistible offers wherein customers can get free Gold coins* with every jewellery purchase along with 20% off* on diamond jewellery value. These offer are valid from Friday to Sunday – 8th to 10th September, 2023.
Speaking on the relaunch, Jatin Parekh, Business Associate, said, “We take immense pride in reintroducing our grand store in Ahmedabad today. At Tanishq, customer satisfaction drives every step we take. As the nation’s most cherished jewellery brand, our continuous aspiration has been to remain within reach for our customers. With the unveiling of each new store, we believe we come a step closer to fulfilling that commitment.
Our store showcases an exquisite array of jewellery designs in Gold, Diamond, Solitaires, and Bridal collections, catering to a variety of preferences. Gujarat and its people have been integral to Tanishq’s rich history and we are filled with great enthusiasm as we embark on this new journey augmenting our existing footprint within the vibrant city of Ahmedabad. The affection and support bestowed upon us over the years have propelled us to achieve this significant retail milestone. We anticipate that our patrons in Ahmedabad will embrace and relish the unparalleled journey we’ve crafted within this expansive store.”
Spanning across, 14,000 sq.ft., the store presents an extensive selection of iconic Tanishq designs across vibrant colour stones, dazzling gold, shining diamonds, exquisite polki, and precious kundan jewellery. It also houses the ‘Celeste x Sachin Tendulkar’ solitaire collection which includes an array of spectacular designs for both women and men, including rings, earrings and bracelets. Each piece comes with intricate work of art rich in splendour with unique design sensibilities. The store also has an Exclusive High-Value Studded Zone along with special zones caters to wedding customers and is exclusively equipped with stunning jewellery pieces from Rivaah– a dedicated wedding jewellery sub-brand of Tanishq. Rivaah is designed keeping in line with the sensibility of Indian women from across the country and has evolved as a one stop destination for wedding shopping. Additionally, the store features a wide range of plain and studded jewellery designs from Mia by Tanishq with unique inspiration and excellent craftsmanship.
The Tanishq retail chain currently spreads across 400+ exclusive boutiques in more than 240 cities.
