Tata Motors disrupts the CNG market with the launch of Altroz iCNG in Chennai

NE BUSINESS BUREAU
CHENNAI, JUNE 12

Tata Motors, India’s leading automobile manufacturer, on Monday launched the Altroz iCNG equipped with India’s first twin-cylinder CNG technology at an introductory price of Rs 7.55 lakhs (All-India, Ex-Showroom). Vinay Pant, Head – Marketing, Tata Motors Passenger Vehicles Ltd and Abdurahiman K, Regional Manager, Tamil Nadu, Tata Motors Passenger Vehicles Ltd launched the Altroz iCNG.

“With deep understanding of its customer’s needs, Tata Motors has developed an industry-first CNG technology, the Altroz iCNG, which offers no compromise on boot space and comes with best-in-class features that ensure customers enjoy all the comfort and luxury of a premium hatchback,” said Vinay Pant, Head – Marketing, Tata Motors Passenger Vehicle.

• The premium hatch now comes with advance features and India’s first twin-cylinder CNG technology with no compromise on boot space
• The Altroz iCNG comes equipped with advanced features such as voice-assisted electric sunroof, wireless charger and air purifier
• Making CNG a ‘Cool’ proposition for young car buyers, the Company has rolled out the OMG! It’s CNG campaign to communicate the unique attributes of the Altroz iCNG.
• The Altroz iCNG is offered across six variants, XE, XM+, XM+(S), XZ, XZ+(S) and XZ+O(S), and is available in four colour options

The Altroz iCNG comes equipped with advance features such as Voice-assisted Electric Sunroof, Wireless Charger and Air Purifier. After the success of iCNG in Tiago and Tigor, the Altroz iCNG is the third CNG offering in the personal segment only. Making CNG a ‘Cool’ proposition for young car buyers, the Company has rolled out the OMG! It’s CNG campaign to communicate the unique attributes of the Altroz iCNG, Pant added.

Commenting on the launch, Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd and Tata Passenger Electric Mobility Ltd, said: “Customers are increasingly choosing alternate fuel options with the intent of an economical as well as eco-friendly drive. CNG as a fuel with its wide availability and accessibility has gained lot of acceptance. However, opting for a CNG meant compromising on aspirational features and to give up boot space significantly. In January 2022, we addressed the first compromise by launching the advanced iCNG technology in Tiago and Tigor, offering superior performance and top-end features. Today, we are delighted to launch the Altroz iCNG, an industry first offering which will redefine the CNG market by addressing the major concern on boot space.

“The Altroz iCNG is a testament of our deep understanding of the customer’s need and our engineering prowess. With the breakthrough of the twin-cylinder CNG technology and advance features we are expecting more personal segment buyers to strongly consider this option. With our multi-power train strategy, the Altroz portfolio today offers petrol, diesel, iTurbo and iCNG as offerings for our customers to choose from. The Altroz iCNG will bolster our expansive New Forever range and we will continue to sustain our growth momentum in passenger cars.”

The Altroz iCNG is offered across six variants, XE, XM+, XM+(S), XZ, XZ+(S)and XZ+O(S), and is available in four colour options, Opera Blue, Downtown Red, Arcade Grey and Avenue White. The Altroz iCNG reduces the total cost of ownership further with 3 years / 100000 km as standard warranty.