NE BUSINESSS BUREAU
CHENNAI, JAN 18
Tata Passenger Electric Mobility Ltd (TPEM), a subsidiary of Tata Motors and the pioneer of India’s EV revolution, on Wedneday launched its first pure EV – the Punch.ev. First product based on its recently introduced, advanced Pure EV architecture – acti.ev, the Punch.ev transcends the ordinary with its cutting-edge technology, eco consciousness and cost-effective offering.
With Punch.ev –
Go #BeyondEveryday 💫Watch to know how: https://t.co/fpIDl01hnM#Punchev #TATAPunchev #ActiEV #TATAev #MoveWithMeaning
— TATA.ev (@Tataev) January 17, 2024
Available in three distinct personas – Smart, Adventure and Empowered, the Punch.ev is a versatile and multi-talented Electric Vehicle, elegantly packaged in a stunning, classical SUV design. Starting at an introductory price of Rs 10.99 Lakh, going up to Rs 14.49 lakh ex-showroom. The Punch.ev will be available at all Tata Motors showrooms authorized for EV sales and Tata.ev stores across the country.
- Available at an introductory starting price of Rs 10.99 Lakh
- It will launch four more EVs – Curvv and Harrier, both by the end of 2024, followed by the Sierra and Altroz EVs
- The company is collaborating with six charge point operators to bring over 17,000 chargers in the next year
It will launch four more EVs – Curvv and Harrier, both by the end of 2024, followed by the Sierra and Altroz EVs, said Shailesh Chandra, Managing Director, Tata Passenger Electric Mobiity.
EV sales have grown at a rapid clip over the past few years on a low base; volumes more than doubled in 2022-23. While EV sales are expected to remain in the fast lane for the forseeable future, Chandra expects the growth rate to slow with the increasing base.
“EV segment two years back was growing on a very low base at the rate of 100-150 per cent, even last calendar year it ended with a growth of 90-100 per cent. But, now the base of the EV industry, maybe which we will end by the end of this financial year will be around 100,000. On this high base, I think the growth would moderate to 40-45 per cent,” he said.
Chandra further added that with the company launching the Curvv and Harrier EV by the end of this year, Tata Motors’ aspiration is to beat the industry growth. When compared with the passenger vehicle industry, which is expected to clock low-single digit growth next year, the EV sales growth will still be very healthy, he said.
The Punch.ev launched on Wednesday, is the first product Tata Motors has launched on the recently announced pure EV acti.ev architecture. This Advanced Connected Tech-Intelligent Electric Vehicle architecture will underpin all future products from the Tata Passenger Electric Mobility portfolio. Punch.ev deliveries are expected to begin from January 22, 2024.
While the Punch.ev body may look similar to its ICE (internal combustion engine) Punch counterpart, the underpinnings are completely different. The Punch.ev is also packed with features including 360 degree camera surround view system, blind spot view mirror, 26 cm digital cockpit with embedded navigation view, 26 cm HD infotainment system by Harman, over the air (OTA) software updates and ventilated front seats among other things.
Safety features like six airbags, ESP and isofix mounts will be standard across the Punch.ev variants.
The Punch.ev will come with two battery pack options. You could either opt for the 25 kWh battery pack, which has a certified full charge range (as per MIDC cycle) of 315 km. The Punch.ev LR will come with a 35 kWh battery, which has a certified range of 421 km. The Punch.ev LR will also get a more powerful electric motor power and torque thus enabling faster acceleration, compared with the standard Punch.ev
Using a AC home wall box charger, you could charge the Punch.ev from 10 per cent to 100 per cent in about 9.4 hours and the Punch.ev LR in 13.5 hours. A 7.2 kW AC home wall box charger will reduce the charging time to 3.6 hours and 5 hours respectively. A DC fast charger will charge the vehicle from 10 per cent to 80 per cent in about 56 minutes.
Charge anxiety and the limited charging infrastructure still remains among the main hurdles for EV sales, say Tata Motors officials.
The company is collaborating with six charge point operators to bring over 17,000 chargers in the next year, said Chandra. The company is also encouraging shared charging in apartment complexes, he added.
Last month, Tata Motors unveiled two stores in Gurgaon catering only to EVs. Over the coming year, the company has plans to expand this retail initiative across the country, according to Chandra.
