NE BUSINESS BUREAU
CHENNAI, MAY 19
Tata Trusts has begun a state-wide community outreach through a series of video and audio messages to encourage adoption of health practices as promoted by the Government of India, to prevent the spread of COVID-19. These messages are publicly available on the Trusts’ social media platforms for any organisation to download and use. Began on March 31, the exercise is expected to have already reached about 2 lakh
people in the state, a release from the trust said.
The campaign ‘5 kadam, Corona mukt jeevan’, ranges from video messages, short animation videos and infographics to audio messages, and SMS based messaging.
The healthy practices that are promoted through this outreach are
- Technique of hand washing
- Importance of social distancing
- Respiratory practices
- Relying on the right source of information
- Early recognition of COVID-19
- Protocols for self-quarantine for returning migrant workers
For wider deployment by any interested organisation, the Trusts have made publicly available through
social media about 300 such videos and audio messages, in different languages including Tamil.
All of them are available in the playlist here Well-known celebrities like P. Vasu, Director,
Latha Rajinikanth, Producer & Amp; Philanthropist, Rathna, News Presenter, SUN TV, Arul Mani,
Actor, Deepak, Television Anchor and S. P. Raja, Serial Actor, have lent their support with video
and audio messages.
Director P. Vasu
Film Producer and Playback Singer Latha Rajinikanth
The Trusts have deployed 2 master trainers who in turn have trained a pool of 7 community resource
persons (village volunteers) to deliver the message till the last mile. Through the existing network of the
Trusts’ programmes, the volunteers, associate organisations of the Trusts, community radios, village-based public address systems, and use of various internet and communication technologies, the programme is expected to have reached out to about 2 lakh people in Tamil Nadu, till date, a release said.
