NE BUSINESS BUREAU
NEW DELHI, APR 16
Smartphone major TECNO on Thursday announced Bollywood superstar Ayushmann Khurrana as its brand ambassador. The partnership is expected to give a strong face to TECNO’s brand philosophy ‘Stop at Nothing’ to deliver innovative products of sensory excellence and bolster its position among smartphone consumers of New India in 2021, says a company release.
As the youth icon of New India, Ayushmann Khurrana has trail blazed his way into Indian hearts, especially those coming from non-metros and small towns with his charismatic, uncompromising and relatable personality. His penchant to break barriers and carve a niche for himself resonate with TECNO’s brand philosophy of never stop pursuing excellence.
Speaking about the partnership, Ayushmann Khurrana, said, “I am looking forward to this association with TECNO, a smartphone brand that has been trying to break barriers since its inception to provide true value to the Indian consumers. As an actor, I understand the importance of perfection and giving the best to our audiences. TECNO, has established itself as one of the leading smartphone brands in India with its consistency towards delivering excellent products with stylish designs and innovative features at the most competitive price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling”
Commenting on the association, Arijeet Talapatra, CEO of TECNO Mobile – India said, “TECNO is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing ‘segment-first’ features to create greater accessibility for our consumers in the mid-budget category of New Bharat. In this journey, we felt that ‘Ayushmann the personality’, upholds our values the strongest. He epitomizes our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones. I strongly believe this association will enable us to reach out to a wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”
TECNO sees this association to complement this year’s company initiative that aim to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points.
Ayushmann will be seen spearheading the new TECNO SPARK 7 campaign launched in India on April 9 and will go on sale on April 16. He will feature in campaigns across SPARK, POVA, CAMON smartphone series.
