R ARIVANANTHAM
CHENNAI, JUNE 22
In a major vote of confidence for Chennai’s rapidly evolving food retail ecosystem, TenderCuts, India’s pioneering omnichannel fresh meat and seafood brand, has launched its biggest and most ambitious Meat & Seafood Showroom in the city, signalling a fresh phase of expansion and intensifying competition in the organised meat retail segment.
Chennai emerges as growth engine for organised meat retail
- TenderCuts launches its largest-ever 2,100 sq ft flagship Meat & Seafood Showroom at Madanandapuram in Porur, Chennai.
- Company plans aggressive expansion with 40 stores across Chennai in the next 8-9 months.
- Targets over ₹250 crore business while sustaining double-digit EBITDA amid growing demand for organised meat retail.
- Thiruvizha-themed launch celebrates Chennai’s local culture as the brand strengthens its omnichannel footprint.
Spread across an expansive 2,100 sq. ft. at Madanandapuram in Porur, the flagship outlet offers an extensive range of premium seafood, chicken and mutton products under one roof, while promising customers a seamless and hygienic shopping experience.
The launch comes at a time when organised meat and seafood retail is witnessing robust growth, driven by changing consumer preferences, higher quality standards and increasing demand for convenience.
₹250-crore target with 40-store expansion blitz
Buoyed by strong customer traction and rising appetite for branded meat products, TenderCuts has unveiled ambitious plans to scale up aggressively across Chennai.
The company is aiming to establish 40 stores within the next eight to nine months, targeting a business turnover of over ₹250 crore while maintaining a healthy double-digit EBITDA.
Industry observers view the move as a significant milestone for Chennai’s food retail landscape, where organised players are increasingly challenging traditional wet markets by offering traceability, hygiene and doorstep convenience.
Flagship store designed for freshness and customer experience
The newly launched showroom has been specially designed to house a wider assortment of meat and seafood products and is equipped with facilities for customised cutting and processing.
From premium seafood selections to freshly cut chicken and mutton, the store seeks to redefine the shopping experience by focusing on freshness, quality assurance and personalised service.
Speaking exclusively on the expansion strategy, Mr. Sasikumar Kallanai, Co-founder and CEO of TenderCuts, said:
“The launch of this store is part of our broader expansion strategy. We continue to see strong demand for organised meat retail. This flagship store further enhances our reach in Chennai and supports our efforts to make fresh meat and seafood products more accessible to consumers. As part of our long-term plans, we intend to open 40 stores over the next eight to nine months.”
Thiruvizha spirit adds local flavour to grand opening
Adding a distinctly Tamil flavour to the occasion, TenderCuts celebrated the inauguration with a vibrant Thiruvizha-inspired event, bringing together local traditions, community participation and festive fervour.
The launch of the Madanandapuram showroom marks a significant milestone in the company’s mission to bring fresh, high-quality meat and seafood products closer to consumers across Chennai while reinforcing its position as a key player in India’s organised meat retail revolution.
With aggressive expansion plans, ambitious revenue targets and a strong omnichannel strategy, TenderCuts appears poised to script the next chapter of growth in Chennai’s booming food retail market.
