- With the launch of their new store in Ahmedabad, I am confident that residents of the city will find tremendous relief and improved spine health through this game-changing offering: Dr. Vipul Kuvad, an expert Orthopaedic & Spine Specialist
- The opening of this second store is in response to the growing demand for SmartGRID technology in Western India, showcasing the company’s unwavering commitment to improving sleep quality for residents of Ahmedabad
- With this store launch, The Sleep Company accelerates its vision of establishing 100+ stores by March 2024
- The 1200 sq.ft. store will house the entire gamut of products, ranging from mattresses and pillows to chairs and comforters
NE BUSINESS BUREAU
AHMEDABAD, JULY 28
Witnessing a remarkable surge in interest for sleep and seating solutions from consumers in Ahmedabad, The Sleep Company, Asia’s first and only provider of patented SmartGRID technology for peaceful sleep, has launched its second store in the city.
With India ranking as the second most sleep-deprived country globally, the brand’s expansion in Ahmedabad plays a crucial role in addressing this issue and enhancing the overall well-being of its residents, the company opened its outlet at No. 04, Ground Floor, 3rd Eye II, C.G. Road Near Panchvati Cross Road, Ellis Bridge, Ahmedabad, Gujarat-380006.
Scientist-approved 5-zone orthopaedic support
Back pain is the most common among young adults and senior citizens that affects their sleep quality, posture, and natural alignment of your spine. The cause of back pain can be various, but we often ignore how a bad-quality mattress is an equal culprit in disrupting your sleep quality due to back pain. It offers scientist-approved 5-zone orthopaedic support, which is ideal for spine alignment and zonal support for different parts of the body. The 5 zones include head/neck, shoulder & upper back, lower back & hip, upper leg and knee and lower leg & ankles.
Aiming to cater to consumers who prioritize a touch-and-feel experience before making purchases, The Sleep Company’s 36th outlet in the country provides them with a seamless and immersive shopping experience.
With Ahmedabad being the commercial hub of development and growth in Gujarat, the region is experiencing robust economic prowess and a rise in disposable income. People are placing an increased emphasis on personal well-being, leading to a visible demand for advanced wellness products. This shift in consumer behavior has prompted the brand to augment its retail presence in Gujarat with their latest 1200 sq. ft. store. An ode to the brand’s patented SmartGRID experience, the outlet will house the entire gamut of products, ranging from mattresses and sleep accessories to chairs.
“We prioritize customer satisfaction and offer a 100-day trial period and free installation. We also offer 5 percent inaugural discount for a month till August 27. We are planning to open our next outlet in Gujarat at Surat. All our outlets are company owned,” said Karan Singla, COO, The Sleep Company.
Priyanka Salot, Co-founder of The Sleep Company, commented on the new store launch, “We are thrilled to bring The Sleep Company’s extraordinary experience to the lively metropolis of Ahmedabad. The overwhelming response we have received from the city, evident through our website and first store, has motivated us to expand our physical presence here. As a brand dedicated to revolutionizing sleep and comfort, our SmartGRID technology has received immense appreciation and recognition nationwide. With the inauguration of this new store, we are resolute in our mission to offer Ahmedabad the utmost comfort-tech solutions through our mattresses, sleep accessories & chairs thus making a positive impact on the sleep quality and overall wellness of each individual.”
Dr. Vipul Kuvad, an expert Orthopaedic & Spine Specialist inaugurated the outlet and shared, “As an expert in spine health, I am well aware of the detrimental impact that poor posture can have on the well-being of our backs. Across the country, a growing number of individuals face lifestyle issues resulting from improper posture during sleep and sitting, leading to discomfort and potential long-term spine problems. The Sleep Company’s SmartGRID technology emerges as a revolutionary solution, offering unparalleled comfort and support that can significantly mitigate the negative effects of bad posture. With the launch of their new store in Ahmedabad, I am confident that residents of the city will find tremendous relief and improved spine health through this game-changing offering. I wholeheartedly commend The Sleep Company for their unwavering commitment to enhancing both sleep quality and spine health in the region.”
