R ARIVANANTHAM
CHENNAI, FEB 20
Tamil Nadu Minister for Information Technology and Digital Services Dr Palanivel Thiagarajan on Monday launched Hyper-Local App ‘KYN’ (Know Your Neighbourhood), first-of-its-kind in this segment in Chennai.
It is expected that this new-gen media platform/application with unique and innovative features will disrupt the market already exists in this segment in the SaaS capital of India, the Chennai city and later on other important cities in the state, said Gayathri Thyagarajan, CEO, Kynhood Technologies.
• Technology has brought many benefits and positives to many individuals, to society, to countries: Dr Palanivel Thiagarajan
• Chennai, our first market, has been divided into 14 zones and each zone will have its own television, print and social media: Gayathri Thyagarajan, CEO, Kynhood Technologies
Unveiling the ‘KYN’ App, Dr. Palanivel Thiagarajan said, “Technology has brought many benefits and positives to many individuals, to society, to countries. Perhaps most of all in the field of education, where it has greatly democratised the access to knowledge. Too many of our children, spend their times on screen, on phones, on tablets, on the internet and we see increasing isolation, increasing polarization in society.’’
We are delighted to facilitate the iconic influencers for their significant contributions in their respective fields!#kynapp #kynhood #knowyourneighbourhood #localinfotainmentapp #applaunch #kynapplaunch pic.twitter.com/iCjENR2r7m
— Kyn (@kyn_hood) February 19, 2024
He further said, “I think in a platform that can afford the space for local business, local talent, local communities to connect, we will start to see a healthier economy, healthier internet utilization and eventually a healthier society as well. I think this a valuable application for us as a society”, he added.
Earlier addressing the media, Gayathri Thyagarajan, CEO, Kynhood Technologies said, “KYN is the only platform that triangulates television, print, and social media for the hyper-local community. Chennai, our first market, has been divided into 14 zones and each zone will have its own television, print and social media. KYN is a platform not only for promoting talent – arts, sports, entertainment etc, but will also help home entrepreneurs and small businesses in neighbourhoods grow their marketplace. Besides this, influencers even with smaller follower count can make a bigger impact in the neighbourhoods, as there is a finite number of residents in each area. We also provide a great opportunity for established brands to promote and customise their offerings in each hyperlocal zone. Kyn will have both publisher and user-generated content, all carefully curated to provide users with high-quality entertainment and information about everything in their neighbourhood”.
Replying to the queries, she said ‘KYN’ an acronym for Know Your Neighbourhood aims to facilitate seamless communication within the hyper-local community.
The content providers from the talents among the hyper-local community will be cross verified by a fact checking/content team before publishing/streaming in the platform, she added.
“We will achieve 10 lakh downloads of KYN App within three months and would reach the magic figure of 50 lakh downloads within a year of operation,” Gayathri said.
The minister unveiled the application in the presence of Vita Dhani, Founder of Dani Foundation & Governing Board Member of the International Table Tennis Federation (ITTF), Tennis legend Vijay Amritraj, Padma Bushan awardee and scientist Dr. Nambi Narayan and actors R Madhavan & Siddharth.
Key Features of KYN
LIVE: The app allows users to watch all important LIVE programmes from anywhere in the country or around the world, including new happenings, daily spiritual content, and local events like school or college cultural events and sports days.
UGC: The app has an infinite platform where users can create and publish their own content to showcase their talents, establish their voice, and share their writing skills. As a neighbourhood platform, the users can be the voice of their community and grow in popularity faster than any other application.
Marketplace: A unique concept that enables local businesses and home entrepreneurs to create their own neighbourhood marketplace. This provides identity, opportunity, and, most importantly, a way to avoid feeling lost in the real world.
