To bowl over fashionistas, Performax Activewear ropes in Jasprit Bumrah as Brand Ambassador

• Reliance Retail to expand Performax brand presence and establish Performax as India’s leading sportswear brand with global recognition
• It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance: Jasprit Bumrah

 NE BUSINESS BUREAU

MUMBAI, SEP 2

Performax, a high-performance & technologically advanced activewear brand from Reliance Retail’s fashion and lifestyle portfolio on Friday announced that it has signed cricket star and India’s top bowler, Jasprit Bumrah as its brand ambassador.

Performax is a home-grown brand which is proudly Indian and aspires to become the 1^st Indian sportswear brand of global recognition. Both Jasprit Bumrah and Performax complement each other in their values of dedication, excellence and athleticism making the India’s lead pacer a great fit for the brand.

Speaking on the occasion, Akhilesh Prasad, CEO, Reliance Retail – Fashion & Lifestyle, said, “We are very happy to announce our association with Jasprit Bumrah. Jasprit has been a consistent performer leading India’s pace charge over the years and we aspire to build Performax as the 1^st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.”

Commenting on this association, Jasprit Bumrah said, “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological active wear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.”

In addition to leveraging Jasprit Bumrah’s connect with today’s consumer, Reliance Retail will expand the brand’s presence through exclusive brand outlets, at Reliance Retail’s fashion & lifestyle stores and digital platforms as well as in multi-brand outlets. Performax is Reliance Retail’s own brand specialising in activewear merchandise and offers a wide range of options across footwear, apparel & accessories categories among others. Currently the brand has a presence across over 1,000 stores in 330+ cities.