R ARIVANANTHAM
CHENNAI, MARCH 16
After having tasted success under the leadership of iconic Chennai Super Kings’ Captain & India Cements VP (Marketing), Mahendra Singh Dhoni, India Cements on Wednesday announced the launch of two Super King products here.
“The two strong brands of Chennai Super Kings (CSK) and India Cements are intertwined from the time it was born. The intimacy between these brands are the same as before and there is no change in shareholders stake for new products launch,” said India Cements Vice Chairman and Managing Director N Srinivasan here on Wednesday.
- India Cements’ Conkrete Super King (CSK) is a novel product, packed with the ‘Power of 7’, is a one stop solution to all concrete needs from foundation to roof
Unveiling the two new products – Conkrete Super King (CSK) & Halo Super King (HSK) on Wednesday, Srinivasan said, “Cement is one product whose strength shouldn’t just lasts for a day but a lifetime. Many people build their dream homes with hopes and finances of a whole life. To aid the owners/brands across nation, facing defects in construction such as cracks in structures, seepage and leakage, Conkrete Super King (CSK) is created to deal with these issues and ensure long term stability and strength. All our products are premium and have stood the tests of time because of their reliability, durability and consistent quality, bag by bag. Consumers recognise our brands for their robust and sturdy nature.”
Highlighting the legacy of last seven and a half decades of India Cements, Srinivasan further added that, “the competitors can commit that their cement will last 70 years. But I can proudly say that our products have proven their quality and are still standing tall and strong. Every testimonial building that is built by us is a standing testament to the quality of our cement”.
Reply to query on expansion plans, he said that due to the Covid-19 pandemic, all its plants were operated with 60 percent of its commissioned capacity and it would be scaled up to its 100 percent production before thinking about further expansion, he added.
In a statement, India Cements said, in line with its vision to build a stronger nation, India Cements announce the next step of evolution in the industry with the launch of Conkrete Super King (CSK) and Halo Super King. CSK is a game changing cement that resonates with the features that are highly inspired by iconic Chennai Super Kings’ Captain & India Cements VP (Marketing), Mahendra Singh Dhoni’s phenomenal strength, speed and on field demeanour.
Halo Super King (HSK) cement is exclusively designed for pre-cast hollow blocks. HSK enables quick setting, enhanced structural strength and stability, catering to all needs from AAC to Hollow blocks.
India Cements’ Conkrete Super King (CSK) is a novel product, packed with the ‘Power of 7’, is a one stop solution to all concrete needs from foundation to roof. The Power of 7 comprises high durable strength, quick setting time, easy workability, corrosion resistance, everlasting smooth finish, no seepage, and all-weather proof nature. Thus making this unique product ‘the best in class’ offering from India Cements.
In a statement, MS Dhoni, VP Marketing, India Cements and Captain, Chennai Super Kings, said, “Conkrete Super King embodies the strength and commitment of being the best and playing best innings in the long run of a lifetime. From foundations to roofs, Conkrete Super King means strong buildings and homes. It is packed with the power of seven to stand the test of time.”
Commenting on the launch, Rupa Gurunath, Whole Time Director, India Cements said, “We are very proud of launching our new premium cement on the historic occasion of completion of India
Cements inspiring journey of 75 years in nation building and building modern India. I congratulate our production and marketing team for working so hard in coming out with the new products. I am sure with the support of our dealers, stockists, influencers and customers, the new products will be a big hit among home builders”.
Commenting on the launch of new products Rakesh Singh, Executive President, India Cements said, “Our strength is our happy and loyal set of stakeholders, be it employees, customers, dealers, suppliers or transporters. In fact, we may be the only company having third generation of dealers and employees too. Our consistency of quality over the years, over plants, across markets is the reason why we have three successful brands (Sankar, Coromandel and Raasi). All state capitals in the South (which are the highest consumption centres) are within 200 km’s radius of our one factory or the other, ensuring fastest and fresh cement supplies”.
Speaking on the occasion, Parthasarathy Ramanujam, Chief Marketing Officer said, “The launch of CSK is a focal point in our growth journey and we plan to make it the best offering by India Cements. Our strategy to spotlight the uniqueness of both the products will encourage consumers, dealers and engineers to opt for CSK, the best cement in the market when building homes, offices and skyscrapers.”
D Muruganantham, President (Operations) was also present on this occasion.
