NE BUSINESS BUREAU
NEW DELHI, OCT 2
With a view to commemorate 75-th anniversary of its founder, which is coinciding with Gandhi Jayanthi, Mahindra & Mahindra (M&M) on Friday launched the all-new version of its sports utility vehicle Thar, priced between Rs 9.8 lakh and Rs 13.75 lakh (ex-showroom).
Team @ROXOROffRoad has only made us tougher. We’re delighted to be celebrating with you… https://t.co/LNL5k23Zhn
— anand mahindra (@anandmahindra) October 2, 2020
Busy day for us at @MahindraRise This launch may not have as much glamour & excitement as a car launch but it is no less important. This enables our Farmers to Rise. In their prosperity lies our food security. https://t.co/mqUpIr9E97
— anand mahindra (@anandmahindra) October 2, 2020
The company has introduced the model in two trims AX and LX with both petrol and diesel powertrain options.
The petrol AX trims are priced at Rs 9.8 lakh, Rs 10.65 lakh and Rs 11.9 lakh, while the diesel versions are tagged at Rs 10.85 lakh, Rs 12.10 lakh and Rs 12.2 lakh.
The petrol LX version with manual transmission is priced at Rs 12.49 lakh and the diesel trims are tagged at Rs 12.85 lakh and Rs 12.95 lakh.
The petrol trims with automatic transmission are priced at Rs 13.45 lakh and Rs 13.55 lakh, while the two six-speed automatic diesel variants are tagged at Rs 13.65 lakh and Rs 13.75 lakh.
The petrol trims come with a 2-litre powertrain that generates 150 bhp of power, while the 2.2-litre diesel variants churn out 130 BHP of power.
All the variants of new Thar come with a four-wheel drive set up.
The company said it has opened the booking of the model from Friday and the deliveries would begin from next month.
Here is wishing all Mahindraites a happy founder’s day and thanking all our customers and partners for the glorious 75 yrs you all have given to the group. @MahindraRise
— Pawan K Goenka (@GoenkaPk) October 2, 2020
Speaking at the launch of the All-New Thar, Dr. Pawan Goenka, MD & CEO, Mahindra & Mahindra Ltd. said, “Over the years, the Thar has been a part of Mahindra’s rich history and has found its way into the hearts of many as an object of desire. On the occasion of the Group’s 75th anniversary, we have written another chapter in its glorious history. In its all new avatar, the Thar is a notch higher in its timeless appeal, owing to its ability of being as comfortable on paved roads, as it has always been off-road. We are confident that the Thar tribe will grow stronger as a new set of customers come into its fore, in addition to the traditionalists”.
On this occasion Dr. Pawan Goenka also unveiled ‘Timeless Mahindra’ – a coffee table book that illustrates the journey of this iconic brand.
According to Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, M&M Ltd., “Brand Mahindra is tough, edgy, and unique and the All-New Thar is its flagship brand. It embodies the value of Exploring the Impossible with a greater level of refinement and sophistication. Since its unveil, the response has been phenomenal, clearly proving to be one of the most awaited launches this year. We believe our attractive pricing will appeal to the adventure lovers as also to the urban lifestyle seekers.”
The unveil of the All-New Thar trended nationwide amongst the top 3 with over 500K searches on August 15, 2020 (Source: https://trends.google.com/trends/trendingsearches/daily?geo=IN ). To put some numbers, the All-New Thar also saw over 15 Lakh website visitors and an overall digital reach of over 2.9 Crore.
Veejay Nakra, CEO – Automotive Division, M&M Ltd. said, “We are happy to announce the opening of bookings for this eagerly awaited, iconic SUV on the day of Mahindra Group’s 75th anniversary. The test drive for the All-New Thar will start in phases and the deliveries will commence from November 1, 2020. It has been a labour of love for everyone at Mahindra and we are confident that it will make a lasting imprint as India’s most desirable, yet affordable SUV.”
Test drives for the All-New Thar will begin in phases, starting with 18 cities from today. The company will add 100 more cities on October 10, 2020 and test drives for the rest of the county will be available from October 15, 2020. For more details and updates on test drives customers can visit https://auto.mahindra.com/test-drive?brand=thar. The deliveries for the All-New Thar will commence on November 1, 2020.
Designed and engineered in India and manufactured out of Mahindra’s Nashik Plant, the All-New Thar will be available in six colours, namely – Red Rage, Mystic Copper, Galaxy Grey, Napoli Black, Rocky Beige and Aquamarine, a release said.
