R ARIVANANTHAM
CHENNAI, JULY 29
NowSingara Chennai citizens can have ‘chai pe charcha‘ while sipping hot, steaming tea brewed in Sholinganallur on the outskirts of Chennai. Chai Sutta Bar (CSB), India’s one of the top tea seller brand, has announced opening its second outlet in Chennai. First outlet in Chennai is on the Avvai Shanmugam Salai near DAV Higher Secondary School, Gopalapuram.
The new outlet has been established right opposite to the Velammal Vidyalaya in Sholinganallur on the Rajiv Gandhi Salai (OMR).
Indian cricket player Venkatesh Iyer declared open the shop in the presence of CSB Co-Founder & CEO Anubhav Dubey and his friends and relatives.
The outlet is surrounded by IT parks in order to attract a large number of young professionals.
Addressing reporters Anubhav Dubey said, ‘Chai is a significant ritual in the Indian community. CSB follows the ritual of serving various types of chai in Kulhad (an earthen glass), along with a variety of food options for everyone to enjoy the vibes and taste.’
“CSB is very much delighted to announce opening of our second outlet in Tamil Nadu. The love we have from Chennai has made us so overwhelmed. This outlet fills the gap between the lover of chai and kulhad in Chennai. We have so much more to offer in terms of new tea flavours and customer satisfaction,” added Anubhav Dubey.
In reply to a query, Anubhav Dubey said that majority of the workers in CSB outlets are orphans, differently abled, or unemployed; working there gives them a chance in life. CSB is called Chai Sutta Bar, and while the name implies smoking, CSB is known for its love of chai, not sutta and bar.
CSB, a reliable beverage point for young people, provides a pleasant environment in which to spend time. Every day, CSB serves 4.5 lakh kulhad tea across the world.
As a part of R&D work, the company and team worked on the location and the targeted area where the chai has to be served. They also worked on the feasibility of seating that is comfortable for customers, so they can enjoy the chai to their fullest. Also, on the other hand, Team CSB has worked on the parking areas at the location so that the visitors and the customers can just park, have chai, and can start their “Charcha or Gapshap.”
“We aim to spread the taste of kulhad chai in the world, and our “Desh ki Mitti” should be recognised worldwide,” he added.
The availability of Kulhad Tea encouraged 350-400 small families to seek seasonal employment in Kulhad production. With 375+ outlets in 175 cities across India, CSB aims to open 1,500+ outlets by the end of 2022, not just in India but globally.
