NE BUSINESS BUREAU
MUMBAI, JULY 16
To ensure people travel fearlessly after lockdown-2, Godrej Consumer Products Limited (GCPL)’s hygiene brand Godrej Protekt on Thursday joined hands with the Mumbai Division of the Central Railway.
Addressing the media virtually to announce this partnership, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said, “We have partnered with the Indian Railways’ Central Railway zone to promote travel hygiene amongst passengers and rail employees. Two lac products of our new range like Hand Sanitiser Sachets, On the Go Disinfectant Spray, will be used in passenger trains for a safe travel experience.”
As a purpose-driven brand, Godrej Protekt has effectively utilised the new range for an initiative in partnership with Indian Railways’ Central Railway zone. In the new normal, regular activities like rail, flight, and road travel, will be impacted.
Health risks perceived by people will need immediate acknowledgment, to boost their confidence and reassure a safe travel experience. Under the aegis of Protekt India Movement, Godrej Protekt and Mumbai Division of Central Railway will run a joint programme to improve travel hygiene and its awareness amongst passengers and rail employees.
The following activities will be undertaken as part of the joint program
- Safe travel awareness-raising activities will be conducted at railway stations under Central Railways
- Godrej Protekt Health Soap will be given to railway employees to boost their hand hygiene
- Godrej Protekt Hand Sanitiser sachets to be distributed amongst passengers on Central Railway local trains as well as long-distance trains originating from Mumbai for cities like Bengaluru, Hyderabad, Thiruvananthapuram, Patna, Lucknow, Varanasi, Bhubaneswar, Guwahati, Gorakhpur, Darbhanga, and Gadag
- Godrej Protekt’s On the Go Disinfectant Spray, with 99.9% germ protection and anti-bacterial capabilities, will be used in the above mentioned long-distance trains to disinfect hard surfaces like passenger’s luggage along with handles, seats, armrests, door handles
- Surroundings and surfaces of ticket booking counters of Central Railway stations in Mumbai will be disinfected with Godrej Protekt Air and Surface Disinfectant Spray, an aerosol spray that kills 99.9% germs and bacteria. 87 ticket booking counters of 53 stations between CST up to Karjat, Panvel, and Kasara, will be covered
“Godrej Protekt’s purpose is to alleviate the hygiene concerns of consumers with the personal and home hygiene range. We have become a complete hygiene-suite for home, kitchen, and personal use. Our key new products include Germ Protection Fruit & Veggie Wash, Germ Protection Dish Wash Liquid, INR 1 Hand Sanitiser Sachet, Air & Surface Disinfectant Spray, On the Go Disinfectant Spray, Surface & Skin Anti-Bacterial Wipes, and Multipurpose Disinfectant Solution. As a brand, Godrej Protekt aims to be Rs 500 crore in the next 3 years,” Sunil Kataria added.
Commenting on the partnership, Gaurav Jha, Senior DCM, Mumbai Division, Central Railway, said, “Through a joint awareness programme with Godrej Protekt, Central Railways highlights its commitment towards health and safety of our passengers and employees. This is a unique social initiative aiming to boost hygiene standards awareness as well as gear them with relevant solutions at select touchpoints. This will encourage people to travel more by rail. We will connect with passengers on-ground, in-train and via digital media through this programme.”
