- After winning over fashion savvy customers online, we are planning to launch our first brick and mortar store on up market Sindhu Bhavan Road in the fashion capital of India – Ahmedabad
- Our collection is 100% sustainable made from organic materials and will be the most versatile piece of clothing in your wardrobe: Founder and Chief Stylist of Musk Mallow Amee Modi
- For more info, do contact +91 9099996679 or send mails to info@muskmallow.com
GOWRI MANICKAVASAGAM
AHMEDABAD, AUG 11
Indian women have broken the glass ceiling and ruling globally in all sectors. As more and more women enter the leadership positions, wearing stylish, powerful, and yet comfortable outfits made of nature pure, organic fabrics is becoming increasingly important in their career growth as well as family life.
Although men have a lot of choice in the fashion world, women find it hard the right style or fit for themselves in India. To fill this gap and to make every woman feel comfortable in her own skin, regardless of size, shape, color, or anything else, Musk Mallow, a woman-led, women-driven brand has launched its virtual store here on Thursday.
This grand launch was held at FTV Restro & Cafe, Ahmedabad. It was followed by a fashion show which saw the participation of many influencers and which many models walking the ramp and mesmerizing the fashion enthusiasts of Ahmedabad.
Stating that having worked in the corporate world for over nine years, Founder and Chief Stylist of Musk Mallow Amee Modi said she learned the value of power dressing in making a good first impression.
Speaking with navjeevanexpress.com, Amee Modi said, “At Musk Mallow, our team is earnestly trying to make the perfect clothes for women, by merging fashion and technology at their best. The right fit in the right outfit that flatters your body the most. Each and every piece at Muskmallow is available in sizes XXS to 6XL, completely customizable and Made FOR YOU. Our USP is SizeYOU – tailored for you. We will also help in taking measurements virtually.”
Amee Modi said, “All kinds of casual wear, party wear and office wear like pantsuits, blazers, pants, dresses, co-ord sets, overcoats, jumpsuits, tops/crop tops are available on our website www. muskmallow.com. Ahmedabad is the growing hub of fashion. People are very fashion conscious. Being my hometown, I have a special corner for Ahmedabad. For me best place to start with. It is a grand launch in Ahmedabad. We are targeting other cities in Gujarat as well as India. After winning over fashion savvy customers online, we are planning to launch our first brick and mortar store on up market Sindhu Bhavan Road in the fashion capital of India – Ahmedabad.”
“Whatever clothes you wear reflects your personality. Because of this, a woman’s fashion sense is important for Musk Mallow so that her personality can flourish. We experiment with different looks, styles and textures to create sharp and sophisticated garments. Our mission is to create clothes that make you feel unstoppable,” Amee Modi added.
Answering a query on the fabrics, Amee Modi said, “Sustainability is an integral part of our brand. We use only organic and eco-friendly fabrics. All our pieces are handmade thereby ensuring optimum utilization of resources to minimize production waste. Sustainability comes from the material used and making the most of the pieces that we already have in our wardrobes, thereby creating less waste and making clothes we already have last longer. We strive to create versatile pieces that can be paired with almost anything and creating a plethora of options within the same pieces. Our collection is 100% sustainable made from organic materials and will be the most versatile piece of clothing in your wardrobe. Even our packaging is recyclable and completely plastic free.”
Mask Mallow also works on personal styling and image consultancy. In recognition of the fashion brands fully Made in India products with luxury professional attire to the everyday working woman, Mask Mallow has won orders from a Sanand-based industry for making uniform for its officers.
All products are priced in the range of Rs 2,500 to Rs 10,000.
Orders can be placed by visiting the company website. The products will be delivered within 10 days of booking in India and 14 days for international customers.
For more info, do contact +91 9099996679 or send mails to info@muskmallow.com
