- TOTO India plans to expand its distribution network in 2024 by adding 40 new channel partners
- The TOTO India Halol plant produces products that adhere to Japanese quality standards and has significantly contributed to the company’s growth, with output increasing by 400% since 2014
- Employing nearly 1,200 workers, 80% of whom are from the local community, the plant exemplifies the brand’s commitment to regional development and employment
NE BUSINESS BUREAU
AHMEDABAD, AUGUST 22
Japanese sanitaryware maker TOTO is set to bolster its presence in India’s Tier-II and Tier-III cities to seize opportunities arising from increasing urbanisation, rising disposable incomes, and growing awareness of hygiene and wellness, according to a senior company official.
TOTO India, which has completed a decade of manufacturing at its Halol plant in Gujarat, plans to expand its distribution network by adding 40 new channel partners in 2024. Since its inception in August 2014, the plant has been a cornerstone of TOTO’s vision for the Indian market, embodying commitment, innovation, quality, and sustainability.
The TOTO India Halol plant produces products that adhere to Japanese quality standards and has significantly contributed to the company’s growth, with output increasing by 400% since 2014 while maintaining high-quality production standards. Employing nearly 1,200 workers, 80% of whom are from the local community, the plant exemplifies the brand’s commitment to regional development and employment.
“India is a strategic market for TOTO, and we are excited about its immense growth potential,” said Shiozawa Kazuyuki, Managing Director, TOTO India Industries Pvt. Ltd. “The increasing urbanization, rising disposable incomes, and growing awareness of hygiene and wellness are driving the demand for premium bathroom solutions. We aim to strengthen our foothold in Tier-2 and Tier-3 cities by expanding our dealer network and introducing a wider range of products to cater to diverse consumer preferences.” The event showcased product innovations and growth trajectory, highlighting the company’s dedication to the Indian market and its work with the local economy.
TOTO India plans to enhance its regional presence and strengthen its dealership network through its Authorized Channel Partner (ACP) and Authorized Channel Dealer (ACD) programs. This strategy aims to expand the brand’s footprint in India, ensuring better accessibility and availability of its high-quality products nationwide. By increasing market penetration, especially in Tier-2 and Tier-3 cities, TOTO seeks to bring its innovative and sustainable sanitary ware solutions to a broader audience.
With plans to launch a new range of products, TOTO aims to meet the dynamic needs of Indian consumers, further solidifying its presence in the market. Additionally, the brand is set to launch a new collection of toilets, basins, faucets, showers and designed to meet the evolving tastes of Indian consumers. By combining its manufacturing prowess, innovative product portfolio, and expanded dealer network, TOTO aims to become the preferred choice for premium bathroom solutions in India.
