NE BUSINESS BUREAU
BANGALORE, AUG 14
Toyota Kirloskar Motor (TKM) gave a sneak peek into the theme of the launch campaign – “Respect”, for the soon to be launched Toyota Brezza-based Urban Cruiser. Toyota Urban Cruiser, the youngest SUV in the famed Toyota line-up of SUVs, is an offering to those who aspire to own a Toyota SUV at a young age, a company release said.
According to the company, the new cross-badged car will be open for bookings from the end of August. The car will be available during the festive season to cater to the growing demand for compact SUVs in India.
“With a customer-first approach, TKM has always endeavoured to fulfil the aspirations of its customers with timely introduction of new products and the Toyota Urban Cruiser is another such effort to satisfy the evolving customer needs,” TKM Senior Vice President (Sales and Services) Naveen Soni said.
The theme of the campaign stems from the target audience’s aspiration for early success in life. The SUV segment that has gained much popularity due to its body type and superior road presence commands respect amongst today’s youth. Toyota Urban Cruiser offers an early entry into the Toyota SUV family and comes with Toyota’s global standards of sales & after-sales services.
The theme of respect resonates well with the youth who believe that respect doesn’t come with age but with individual and bold choices.
The all-new Urban Cruiser is built for today’s young achievers who are aspirational and have earned respect for their bold choices. These discerning individuals are versatile, bold, adventurous, and known for taking the road less travelled just like the Toyota Urban Cruiser. “All-New Toyota Urban Cruiser” launch is scheduled for this festive season.
