NE NEWS SERVICE
MUMBAI, SEPT 30
People have strong faith in Lord Ganesh, and so this faith can be tilted to protect the environment. The idea is to tell them to continue with slight changes towards protecting the environment. The BMC has been trying its best to create awareness on using eco-friendly Ganpatis.
Despite this earnest drives, in Aamchi Mumbai, beaches become a dumping ground during visarjan. But the style of celebration has long been criticised for harming the environment. As more people welcome the elephant God into their homes this year, the number of POP (Plaster of Paris) idols and pooja paraphernalia such as garlands dumped into water bodies, increases proportionally.
- We are now working to turn the recycled waste into plastic benches: Ritesh S. Ramakrishnan, Managing Director, Transworld Group of Companies
To counter this increased pollution during festivals, some good Samaritans or Beach Warriors in the city are working overtime to make our beaches cleaner.
“In 2021, we adopted a section of Dadar beach for a community-led beach cleanup project to support marine conservation along with Beach Warriors. Over time, we noticed significant reduction in discarded waste at the beach. Our biggest win has been causing a behaviour shift among the community members. We are now working to turn the recycled waste into plastic benches,” said Ritesh S. Ramakrishnan, Managing Director, Transworld Group of Companies.