NE FEATURES BUREAU
CHENNAI, MAR 17
In a sparkling leap towards redefining jewellery shopping for modern women, Jos Alukkas has unveiled its Augmented Reality (AR) ‘Virtual Try-On’ feature, transforming how customers explore and experience jewellery—right from the comfort of their homes.
Developed in partnership with mirrAR, the feature allows users to virtually try on necklaces, earrings, bangles and rings using their device camera—bringing a personalised showroom experience to digital screens.
- Jewellery Meets Tech: Virtual Try-On lets women see, style and select instantly
- Confidence First: Try necklaces, earrings, bangles and rings before you buy
- No App, No Fuss: Seamless experience across smartphones and desktops
- Future is Feminine & Digital: Brand expands reach to tech-savvy, style-conscious women
A new era of try-before-you-buy
Blending cutting-edge AR technology with timeless craftsmanship, the initiative empowers women to visualise every sparkle, every detail, every fit—before making a purchase decision.
“Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations,” said John Alukkas.
Style, simplicity & smart shopping
Customers can simply visit the brand’s online store, select a piece and click on ‘Virtual Try-On’ to see it come alive on them in real time—no downloads required. The feature works smoothly across most modern smartphones and desktops, making it effortless, instant and intuitive.
Empowering women with confidence
Beyond convenience, AR enables women to shop with greater confidence, reducing uncertainty and enhancing satisfaction. It also resonates strongly with younger, digitally connected consumers who seek innovation blended with elegance.
“We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online,” said Meghna Saraogi.
A glittering digital future
The launch is part of Jos Alukkas’ larger strategy to elevate customer engagement, boost online conversions and deliver a premium omnichannel experience—ensuring that every woman can explore, experiment and express her style with ease.
