- The share of the pioneering SKU has doubled in just a month of its launch, signalling a significant impact on consumer behavior
- Those accustomed to the Rs 20 pack are now embracing the affordability and superior quality of the Rs 50 package
NE BUSINESS BUREAU
AHMEDABAD, NOV 30
Tulsi Tea, one of Gujarat’s most beloved tea brands, is shaking up the market with its innovative product “Tulsi Tea Brokens Rs 50”. In just a month, the Rs 50 SKU (Stock-Keeping Unit) has doubled from 4% to 8% in distribution, reflecting a significant shift in consumer preferences and purchasing patterns.
The surge in the new SKU is not merely about numbers, but the broader impact “Tulsi Tea Brokens Rs 50” is having on consumer behaviour. Those accustomed to the Rs 20 pack are now embracing the affordability and superior quality of the Rs 50 package. Many consumers, who traditionally purchased the 250 gram pack, are opting for the Rs 50 SKU due to its cost-effectiveness, convenient token size, and its unique proposition of a premium tea experience for just Rs. 50.
Haresh Kathrotiya, Managing Director of Tulsi Tea, said, “When we launched ‘Tulsi Tea Brokens Rs 50’ we were confident that it would redefine the tea market with a perfect brew of quality and affordability. But, the fact that this impact would be visible within a few weeks of the launch has come as a pleasant surprise for us too. The manner in which a growing number of customers have shifted to the new SKU speaks volumes about our product offerings and understanding of the tea consumers’ mindset. We are proud to offer a premium tea experience at a price that everyone can enjoy.”
This shift in consumer behaviour is not limited to a specific region as it is a trend across Gujarat. Tulsi Tea’s Rs 50 pack has firmly established itself in the quality tea segment, redefining industry standards and setting a new bar for both quality and affordability. The success of “Tulsi Tea Brokens Rs 50” is a reaffirmation of Tulsi Tea’s commitment to quality, innovation and customer satisfaction.
“We have succeeded in challenging industry norms, setting new standards and raising consumer expectations with ‘Tulsi Tea Brokens Rs 50’,” Kathrotiya added.
