R ARIVANANTHAM
Ulaga Nayagan Kamal Haasan on Friday launched JOOPOP, a dance education and exercise app created by Sherif through his JOOPOP Pro Studio with investment from Vincent Adikalaraj.
Popular dance master Sherif, who has choreographed for hundreds of chartbuster songs in various blockbuster films starting with ‘Soodhu Kavvum’, is now one of the leading choreographers in Tamil film industry. He has started a new initiative with the help of technology to help maintain physical fitness through simple dance exercises.
- JOOPOP can be used by children to adults and utilised in schools and other places
- This app is divided into three categories for school children, adults and those who want to take up dance as a career: Sherif
A walkthrough of the app was held at the Crowne Plaza Hotel, Alwarpet, Chennai.
Talking about JOOPOP, Sherif said, “We all know the importance of physical exercise. But in today’s world, everyone from children to adults is busy with their work and are not able to spare enough time for fitness. Keeping this in mind, we have developed this app to maintain physical health through simple dance exercises in just five to ten minutes a day.”
Speaking further, he said, “This app is divided into three categories for school children, adults and those who want to take up dance as a career. Users can choose their desired section and take their appropriate dance exercises very easily.”
Explaining the use of the app by schools, Sherif said, “We have already tested the app successfully in around 450 schools. All of those schools have welcomed the JOOPOP dance app. Five to ten minutes of dance lessons tailored to the needs of each class of students will give them an exciting opportunity to workout before the commencement of classes everyday. This will keep them energised, both physically and mentally.”
Sherif said that Ulaga Nayagan Kamal Haasan was very appreciative when he explained him about JOOPOP dance app and thanked Kamal Haasan for launching the app.
Choreographer Sherif can be contacted at 9843261718.
