NE BUSINESS BUREAU
CHENNAI, DEC 2
Oldest motorcycle brand in continuous production, Royal Enfield, recently launched the Classic Collectible, a miniature of its most iconic motorcycle, the Classic 500. First showcased and made available for bookings at Rider Mania 2022 in 8 different colours, the 1:3 sized collectible received overwhelming response and was made available on the Royal Enfield Apparel website immediately after Rider Mania. Launched as a limited edition collectible, the miniatures are already sold out, says a senior official of the company on Friday.
- Handcrafted with precision by using authentic parts that resemble the motorcycle components
- The 1:3 sized miniature is absolutely identical to the actual Classic 500 motorcycle, with multiple movable parts similar to its counterpart
- Priced at Rs 67,990/-, the limited edition collectible got sold out in no time post the reveal at Rider Mania, 2022
Featuring the iconic craftsmanship that Royal Enfield is known for, this limited edition Classic 500 collectible is a once-in-a-lifetime chance for the true-blue Royal Enfield rider to express their love for the Classic. It is artfully handcrafted with pride, passion & perfection with every part being identical to the actual motorcycle. The miniature has moving parts such as a moving throttle, a moving clutch unit, adjustable suspension, adjustable chain and a micro key to name a few. Built to perfection, the unique 1:3 ratio is a new era in Royal Enfield’s legacy of handcrafted craftsmanship. The miniature weighs approximately 8.5Kgs and measures 2.5 ft in length, 1.25 ft in breadth and 0.85 ft in height.
Speaking about the launch of this unique scale model, Puneet Sood, Global Head Apparel Business at Royal Enfield said, “While the miniature is on a 1:3 scale, the skill required is 3:1 as it takes three times the effort to create and assemble all the miniature components into one single unit. Our endeavour is to keep it as authentic as possible, which is how every Royal Enfield motorcycle is. We are super stoked with the love shown by our community, owing to which we are planning to reopen the bookings for the classic collectible soon.”
Ever since its launch, the Classic motorcycle has managed to create a name of its own that has redefined the middleweight motorcycling space and spawned the revival of Royal Enfield, kickstarting its journey to lead the segment globally. After 12 years and more than 3 million motorcycles later, the Classic has built a legacy of its own, and this 1:3 collectible captures the colour and contours that makes the Classic a timeless beauty.
