NE BUSINESS BUREAU
AHMEDBAD, MAR 26
Upholding the Indian traditions, Vinod Cookware, one of the largest and oldest cookware brands in India, announced the launch of Designer range of Legacy Cast Iron products in India. The range of products includes Frypan, Kadai, Grill pan, and Tawas in varied sizes, accentuating every kitchen need, a senior official of the company said.
“We always tend to wonder, why food tasted so tasty in early days. Well the secret is now out of the closet. With the authentic natural cookware, lets re-visit the roots, with some tasty food and sustainable living. We, at Vinod, are excited to bring back the traditions with a touch of modernity.” says Sunil Agarwal – Director, Vinod Cookware.
The versatile cookware, adds a touch of style with its minimalist design. The multi-functional products, can be used for Sautéing, Pan-frying, Searing, Baking, Braising and Roasting. The products are suitable for all heat sources including electric& gas. The thick bottom of the cookware ensures even heat distribution with superior temperature resistance and no hot spots. Being Toxic free, chemical free and enamel free; ensures healthy cooking. With its rugged & natural cast iron construction, the cooking also, adds dietary iron to the food. The naturally non-stick cookware, incorporates cooking oils throughout the life of the pan.
To drive the message, on age old cooking methods and its benefits with Cast Iron Cookware, the brand has rolled out its Campaign #PassTheTradition with noted Celebrities, MasterChef’s and Youtube Home Chefs. This includes Sameera Reddy, Master chef Pankaj Bhadouria, Meghna’s Food Magic, Madulika’s Kitchen and Cook with Parul. Through this campaign, the brand aims to reflect upon the legacy of the cast iron products in the kitchens dating back every generation.
With proper care and maintenance, the cast iron cookware, lasts a lifetime, passed down for generations.
