NE BUSINESS BUREAU
MUMBAI, APRIL 30
Amazon Pay on Wednesday announced the launch of ‘Amazon Pay Later’, a service that will extend a virtual line of credit to eligible customers shopping on Amazon.in. With an easy digital sign-up process, customers will get access to instant credit that they can use to buy any product ranging from daily essentials to electronics and clothing. Customers can also use this credit to complete their bill payments on Amazon.in. Amazon Pay Later service offers the option to repay in the subsequent month at no additional fees, or easy EMIs up to 12 months at nominal interest rates, a company release said.
This initiative by Amazon Pay is aimed at helping customers extend their budgets for purchases like home appliances, electronic gadgets, everyday essentials, groceries, and even pay their monthly bills to be it electricity, mobile recharges, DTH, etc. As a pilot, this unique service was available to a few customers and Amazon Pay has now extended this service to tens of thousands of eligible customers. Amazon Pay has partnered with Capital Float to design and enable the ‘Amazon Pay Later’ service for its eligible customers, and Capital Float has brought in Karur Vysya Bank (KVB) as a co-lending partner to scale up the service.
‘Amazon Pay Later’ offers a seamless payment experience with in-built security features and gives customers an option to setup auto-repayment to settle a monthly bill or EMIs through the bank of their choice. Customers also have an option to repay all outstanding amounts in one go at no additional fees. Based on usage and repayment behavior customers will also be able to enhance their credit limit further.
“We are always looking for ways to improve our customers’ payment experience on Amazon.in and make purchases more affordable. Amazon Pay Later is a unique service that will help customers expand their access to credit and experience the most convenient option of making payments. In current times Amazon Pay later empowers our customers to better manage their monthly spending,” said Mahendra Nerurkar, CEO Amazon Pay India.
