- Reliance Jewels Unveils a Pan-India Bridal Collection Blending Heritage with Modern Elegance
- Gold & Diamond Masterpieces, 100% Old Gold Exchange and Festive Offers Elevate the 2025 Wedding Season
NE FEATURES BUREAU
MUMBAI, NOV 21
Reliance Jewels, one of India’s most trusted jewellery brands, has marked the beginning of the wedding season with the grand comeback of its iconic ‘Vivaham’ collection. The 2025 edition pays homage to India’s rich bridal heritage while redefining it for the modern bride — a seamless blend of tradition, artistry, and contemporary sophistication.
Celebrating cultural diversity across the country, Vivaham 2025 showcases an extraordinary range of gold and diamond creations inspired by regional aesthetics and craftsmanship. From the regal splendour of Delhi and Punjab, the antique influences of Maharashtra and Gujarat, and the intricate artistry of Odisha, to the temple-inspired magnificence of Andhra Pradesh, Telangana, and Karnataka, and the delicate motifs drawn from Bengal and Assam, each piece narrates a story rooted in heritage and reimagined with modern elegance.
The expansive collection features chokers, long necklaces, waist belts, maang tikkas, earrings, bangles, and rings, crafted to complete every bridal look with timeless beauty and cultural resonance.
To make this wedding season even more special, Reliance Jewels is pairing its exquisite craftsmanship with exceptional customer benefits. The brand’s 100% Old Gold Exchange initiative enables customers to upgrade their old jewellery into new Vivaham creations with full value assurance. Additionally, shoppers can enjoy up to 50% off on gold making charges and up to 30% off on diamond value and making charges.
A Reliance Jewels spokesperson said, “Weddings reflect emotion, culture, and personal style. With Vivaham, we celebrate the individuality of every Indian bride — whether she finds beauty in classic artistry or modern refinement. Each piece is crafted to make her feel truly radiant on her special day.”
The Vivaham 2025 collection is now available across more than 145 Reliance Jewels showrooms nationwide, inviting brides and families to explore timeless elegance crafted for the season of celebrations.
