MUMBAI, MARCH 7
Voltas, India’s undisputed leader in Cooling Products, and the No. 1 AC brand, from the house of the Tata’s, has reinforced its leadership position in the Cooling Products space, by launching the new Voltas Maha Adjustable Inverter AC, a release said.
Commenting on the launch of the new range of Air Conditioners, Mr. Pradeep Bakshi, Managing Director& CEO, Voltas Limited said, “As the leading brand in Air Conditioners, we constantly strive to offer the best of technology that is both affordable and accessible, to our consumers across the country. With our new range of Maha-Adjustable Inverter ACs, we are embodying the spirit of consumer centricity by giving them the option of multiple tonnage in one product. This range compliments the consumer’s need for comfort and energy savings.
| Key Features of Voltas Adjustable Inverter ACs:
· Multi Adjustable Mode: Intelligent switching within multiple tonnages, basis ambient heat and number of people in the room · Superdry Mode: Controls the humidity levels in the room by quick dehumidification · Eco- friendly Refrigerant: Green refrigerant, which is environment friendly · Stabilizer Free Operation: Protects the AC from voltage fluctuations · High Ambient Cooling: Keeps user comfortable even at 52°C |
Based on the cultural insight of Indians opting to ‘adjust’, Voltas’ Maha-Adjustable Inverter AC comes with the unique value proposition of ‘Flexible Air Conditioning’ that allows the user to choose from multiple tonnage options. Consumers have the ability to switch from 1.5 Ton to 1 Ton capacity or 2 Ton, depending on the ambient heat or number of people in the room; leading to savings and optimization of running cost.
The Voltas 2020 AC product range includes over 87 SKUs, with 52 SKUs in Inverter ACs, 21 in Split ACs and 14 in Window ACs, besides Cassette and Tower ACs. Along with this, Voltas has also launched 10 SKUs in its popular Adjustable AC range.
| Key Features of Voltas Fresh Air Coolers:
· Smart Humidity Controller: optimizes the humidity in the air · Turbo Air Throw: Large fan size delivers powerful air throw to cool large spaces. · Pre Soaking: Pre-cools the Honeycomb pads before starting the fan, releasing cool and fresh air · Honeycomb Cooling pads: More durable, and provides uniform cooling without letting dirt and sediment deposit. |
Voltas’ new range of ACs are also coupled with unique & exciting promotional offers for consumers, this summer:
- Lifetime Inverter Compressor Warranty
- 5 Year Comprehensive Warranty
- Attractive Cashback through credit cards
- 0% Consumer Finance through NBFCs
| Key Features of Voltas Beko Home Appliances:
Refrigerators: · StoreFresh+ Technology:30 day freshness of fruits & vegetables. · Neofrost Dual Cooling Technology, maintains same temperature right from top to bottom of the crisper, ensuring no mixing of odors between compartments. · Active Fresh Blue Light Technology, simulates natural lighting conditions, keeps food fresh. Washing Machine: · Stain Expert function: helps remove 26 types of Indian stains. · Steam Wash: Softens dirt, releases wrinkles and sanitizes clothes · Prosmart Inverter Motor enhances washing machine’s performance while consuming less energy, brushless motor provides low friction. · India’s first 5 Star Semi-Automatic Washing Machine |
As a part of its 2020 product launch, the Company has also launched 30 SKUs of its Voltas Fresh Air Coolers with Smart Humidity Controller and Turbo Air Throw, under various sub-categories such as Personal, Window, Tower and Desert Air Coolers. The Company strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel and Curved Glass Freezer and has also launched 17 SKUs of Water Dispensers and 30 SKUs of Water Coolers.
Through its new Home Appliances JV brand, Voltas Beko, the Company has launched a wide range of Refrigerators, including the Direct Cool refrigerator series. The Store Fresh technology in the Voltas Beko refrigerators enables 30 day freshness of fruits & vegetables. The Company has also increased the portfolio of Washing Machines and Dishwashers.
