- We have always been welcomed with open arms whenever we visits, with our Suta Bazaar exhibitions and we hope that Chennai continues to shower us with the same love it has always have for Suta: Co-founder Sujata Biswas
- Launches exquisite collections that revive heirloom weaves, including Chikankari, Mashru and Jamdani, and in ornate but breathable fabrics: Co-founder Tania Biswas
- Celebrities – Lady Superstar Nayanthara, Varalakshmi Sarathkumar are our distinguished customers: Suta founders
- The store opens its doors to its valuable customers from Friday, September 22, 11 am onwards.
- Customers can also make shopping through its own website: https://suta.in/ and also available in e-commerce platforms
R ARIVANANTHAM
CHENNAI, SEPT 21
Ahead of festival season, Suta, a Mumbai-based artisanal women’s wear brand, run by the dazzling engineer-sisters Sujata Biswas and Taniya Biswas — the Su and Ta behind Suta — has unveiled its 6th showroom at Mylapore in Chennai on Thursday.
The store is ideally located at Ace Tower, 73, Dr Radha Krishnan Salai, next to Reliance Trends, Sullivan Garden, Mylapore, Chennai – 600 004.
Addressing media after unveiling the new showroom, Sujata Biswas, Co-founder of Suta said, “Chennai has been very special for Suta, since our earliest days. We’ve always been welcomed with open arms whenever we’ve visited, with our Suta Bazaar exhibitions. And so, it was a natural choice for us to open our sixth store in this beautiful city. We only hope that Chennai continues to shower us with the same love it has always had for Suta.”
Taniya Biswas, Co-founder said, “The brand will be stocking up on their recent festive launches, which feature artisanal weaves from various parts of the country. To add a touch of Suta to the festivities, we have launched exquisite collections that revive heirloom weaves, including Chikankari, Mashru and Jamdani, and in ornate but breathable fabrics. Our goal is to offer options that combine comfort and aesthetics, for wearers of all ages and body types. Our store will also stock exclusive products that aren’t available on our website and app and offer special discounts and deals. We can’t wait for Chennai to discover the Suta experience, in all its glory!” she added.
The love for Suta’s weaves has transcended on screen as well with many leading ladies – like Lady Superstar Nayanthara, Actor Varalakshmi and others from South and the list is long, including Bollywood stars -sporting signature Suta styles both in shows and movies as well as outside of them.
The Mylapore showroom is spread over an area of 1,575 sq. ft., and it has been thoughtfully designed to offer the quintessential Suta shopping experience for Chennai connoisseurs.
The location of the showroom has been carefully chosen considering its religious significance and rich cultural heritage, as well as its vibrant music and arts scene. Known for its role in preserving Chennai’s traditional South Indian culture, Mylapore is a place where history comes to life and tradition rubs shoulders with modernity. This amalgamation is the perfect backdrop for Suta, known for preserving heirloom artisanal weaves and infusing them with a contemporary twist.
Each space of the showroom has been thoughtfully designed to offer shoppers an intimate and immersive experience. The design is undeniably Suta – understated, sensitive, timeless and elegant. The store’s interiors have been crafted using sustainable products such as jute, and sustainable strategies that including repurposing items that would have otherwise been discarded in landfills – this mind set permeates the choice of items used for storage and displays, and even the light fixtures. Additionally, the store has a completely flexible and adaptive display system, and is being decorated with contemporary works of art as well as bright murals hand-painted by Suta employees, an unmistakable Suta signature, the founders said.
The brand was launched by Suta, Sujata, and Taniya Biswas with the aim of using traditional craft techniques to create modern, artisanal clothing and lifestyle goods.
The store opens its doors to its valuable customers from Friday, September 22, 11 am onwards.
Customers can also make shopping through its own website: https://suta.in/ and also available in e-commerce platforms.
