NE BUSINESS BUREAU
CHENNAI, FEB 13
Greater Chennai City Police (GCCP) North Chennai Deputy Commissioner (Traffic) P Kumar on Tuesday flagged off ICICI Lombard’s ‘Ride to Safety’ rally under the latter’s CSR initiative at the Government Model Higher Secondary School, West Mogappair in Chennai. Senior management team of ICICI Lombard was also present at the event which aimed to raise awareness about road-safety measures among two-wheeler riders with children riding as pillion riders.
"Embodying our brand ethos of 'Nibhaye Vaade,' we orchestrated the impactful 'Ride to Safety' rally in Chennai. Over 9000 ISI marked helmets were distributed to Government school children, parents, and traffic police, epitomizing our commitment to safety. The event was graced by… pic.twitter.com/thgX3BtwM1
— ICICI Lombard GIC (@ICICILombard) February 13, 2024
Around 500 + kids along with their parents from a nearby schools participated in the rally and were given ISI marked helmets and made them aware of non-adhering to the basic rule of safety and wearing a helmet.
ICICI Lombard adopted a two-pronged strategy, one to bring out a behavioural change in parents and children about road safety through customized direct contact programs and secondly by distributing child specific ISI marked helmets to children.
- Distributes 9,000 + ISI marked helmets to children, parents & traffic police
- ICICI Lombard adopts a two-pronged strategy, one to bring out a behavioural change in parents and children about road safety through customized direct contact programs and secondly by distributing child specific ISI marked helmets to children.
- ICICI Lombard has distributed 2,97,000 + ISI marked helmets to children and aim to distribute 1.5 lakh + helmets this financial year across India
Since the inception of the program in September 2015, the company has touched 6,00,000 lives by creating awareness for life-saving road safety rules and the need for motor insurance from a formative age. In an important milestone, ICICI Lombard has distributed 2,97,000 + ISI marked helmets to children and aim to distribute 1.5 lakh + helmets this financial year in 12 states across India.
As per the IRDA guidelines ICICI Lombard is committed to increase Insurance awareness through such CSR initiatives and keeping the promise of the brand’s ethos of “Nibhaye Vaade”.
