R ARIVANANTHAM
CHENNAI, SEP 11
Venus Home Appliances, the market leader in water heater segment in Tamil Nadu has launched the latest range of instant and storage water heaters in Chennai on Saturday.
Speaking with the media, I Ramkumar, Managing Director, Venus Home Appliances, said that the Venus brand of water heaters enjoys over 50 percent of market share in its home state – Tamil Nadu. Venus brand is also the largest exporter of water heaters in India. The company’s national market share is over 10 percent, and that of exports is 15 percent of its turnover, he added.
- Celebrates 6 decades of excellence by launching new line-up of instant, storage water heaters designed for ultimate durability & performance
- The company’s national market share is over 10 percent, and that of exports is 15 percent of its turnover
- As part of its expansion plan, the company has recently added fans and small appliances to its product portfolio
Ramkumar said, “We took feedback from the customer and have incorporated multiple, innovative features to enhance the reliability, durability and safety of our water heaters. Our new products will work for many years delivering warmth to our customers, like any other models being used by the customers.”
As part of its expansion plan, the company has recently added fans and small appliances to its product portfolio, he said.
“Research in the water heater segment has revealed that most consumers prefer durability, corrosion-free & Hard water resistance. Venus has designed and released its latest range of Water heaters based on these findings,”Ramkumar added.
Salient features of the 4 new models
Splash Pro
The New line-up of Storage Water heaters Splash Pro series is equipped with Scale guard Technology (2 ceramic elements) and 5 Anti-corrosive features for best-in-class Hard water protection and corrosion resistance. Scale guard Technology also delivers 10% more hot water than ordinary water heaters.
Splash Pro series is available in 3 variants: Splash Pro, Splash Pro Smart and Splash Pro IoT & in 4 capacities – 6, 10, 15 and 25 Litres. It sports an attractive range of colors – Mystic Rose, Purple Haze, Smokey Grey, Graphite Silver and Tuscan Gold. Splash Pro series has 7 years guarantee on Inner tank, 4 years on the heating element and 2 years on the Product
Vectra
Another addition is the new range of square design Water heaters – Vectra. It sports an easy to swap Insta Colour panel in 3 colours – Sunset Gold, Designer Black & Silver Sparkle giving the choice to the consumer to match their interiors or moods. Available in 3 Capacities – 10, 15 and 25 Litres, Vectra has 7 years guarantee on Inner tank, 2 years on the heating element and 2 years on the Product
Brizo
Brizo Instant Water heaters in the 3 Litre segments are available in 3 attractive colours – Silver Charm, Sunshine Gold and French Violet. Powered by a porcelain Enamel tank, it has a Smart colour changing LED indicator for consumer’s convenience and an 8-Bar pressure rating suitable for high rise buildings. Brizo is the ideal choice for consumers looking for a smart, high performance Instant Water Heater.
Other new models introduced for this season are Jiffy, an entry level Instant water heater and added a steam Iron to its range of Electric irons. It also announced its entry into the kitchen Appliances segment with a range of Electric Ovens.
