NE BUSINESS BUREAU
CHENNAI, DEC 2
What’s in a name? A lot says an NBF firm. Instant personal loan app SimplyCash, a product of Hero FinCorp, on Thurday announced it has been rebranded as Hero FinCorp Instant Personal Loan. With this, the SimplyCash website will merge with the Hero FinCorp website.
- With this, the SimplyCash website will merge with the Hero FinCorp website
- With over 35 million customers, Hero FinCorp is a well-known name in the NBFC Industry in India: Prashant Chopra, National Manager, Digital, Hero FinCorp
- It is a completely digitized personal loan app disbursing loans up to Rs 1.5 Lakh
With close to 11% growth observed in the lending market in India for Q1 FY’22 since last year, there is a silver lining for growth of the product after the Covid impact. The promising future ahead in the loan market has inspired SimplyCash to re-establish itself with a brand identity more closely linked with its parent organization – Hero FinCorp — and re-brand as ‘Hero FinCorp – Instant Personal Loan,’ say company officials. Additionally, to take customer experience to the next level, the potential borrowers can now avail instant personal loan services through the Hero FinCorp website itself.
“With over 35 million customers, Hero FinCorp is a well-known name in the NBFC Industry in India. With the re-branding, the intent is to help our loyal set of customers discover our instant personal loan product with greater ease. Be it online/offline or small ticket/big-ticket loan, users will now get everything under one roof of Hero FinCorp,” said Prashant Chopra, National Manager, Digital, Hero FinCorp.
SimplyCash, a product from Hero FinCorp, has seen tremendous growth over the years and has successfully disbursed loan amount of over Rs 300 crores and more than a million app downloads, serving as many as 99 cities across the country. It is a completely digitized personal loan app disbursing loans up to Rs 1.5 Lakh. The SimplyCash app, now known as Hero FinCorp – Instant Personal Loan, helps customers meet all their quick personal finance requirements with just a few simple clicks. It enables them to complete the entire loan application without any physical documentation.
