NE REALTY BUREAU
CHENNAI, JAN 29
In a strategic move set to amplify brand trust and accelerate homebuyer interest, DAC Developers, one of Chennai’s fast-growing and quality-focused real estate companies, has appointed legendary composer and global music icon A.R. Rahman as its brand ambassador.
- Global music icon named brand ambassador of Chennai-based realty major
- Around 1,000 new homes unveiled across five high-growth city locations
- Partnership blends trust, creativity, and world-class living standards
- Rahman’s values-driven global journey mirrors DAC’s design philosophy
- Campaign aims to inspire confident homebuyers and long-term investors
The announcement was made alongside the launch of around 1,000 new homes across five prime locations in Chennai—Kattupakkam in Porur, Sunguvarchatram on the Chennai–Bengaluru Highway, Kumananchavadi near Porur Ramachandra, Sholinganallur, and Siruseri on OMR—at a special event graced by the Maestro himself.
The dual announcement marks a major growth milestone for DAC Developers as it sharpens its positioning as a modern, trustworthy, and globally inspired real estate brand, reaffirming its commitment to innovation, integrity, and superior living experiences.
Speaking on the association, S Sathish Kumar, Managing Director, DAC Developers, said,
“We are truly delighted and honoured to welcome A.R. Rahman as part of the DAC family, where we don’t just build structures, but create spaces that inspire life. Celebrated globally for his creativity, precision, and excellence, he embodies the values we stand for – innovation, integrity, and timeless appeal. His journey of global recognition rooted in Indian values closely aligns with our commitment to delivering world-class developments with enduring value.”
Sharing his thoughts on the partnership, AR Rahman said, “The home is where all our dreams are born and live. I’m very happy to begin a beautiful new partnership with DAC Developers, one of South India’s most-promising real estate brands. Like how we create music from the heart, in DAC, I have found a team that creates beautiful homes, with love. I trust DAC Developers to build homes that are filled with harmony and happiness”.
As part of this collaboration, AR Rahman will be the face of DAC Developers’ upcoming marketing campaigns across digital, print, outdoor, and television platforms, significantly strengthening the brand’s emotional connect with aspiring homeowners and discerning investors.
The association is expected to further reinforce DAC Developers’ reputation for reliability, thoughtful design, and future-ready living spaces, while underlining the company’s ambition to scale new heights by partnering with personalities who command global admiration and deep-rooted public trust.
